Mobile Ecommerce Ballooning Across China

Mobile Ecommerce Ballooning Across China 300x167 Mobile Ecommerce Ballooning Across ChinaMobile ecommerce is projected to dramatically impact the Chinese economy as the decade rolls on, industry analysts estimate in a new report.

According to IDC’s Top 10 Predictions for Chinese Internet industry, mobile ecommerce “will become the focus of competition in Chinese e-commerce market in 2014,” as the number of mobile Internet users and mobile e-commerce transactions increases rapidly.

The “Double Eleven” online shopping festival in 2013 not only reported record Internet retail sales, but also sounded the clarion call of China’s Mobile e-commerce: A quarter of the RMB 35 billion transactions were completed via mobile terminals such as mobile phones or tablet PCs, and users’ receptiveness to mobile e-commerce providers had significantly improved compared to the approximately 10% mobile terminal transactions at the beginning of the year.

Based on IDC’s corresponding prediction, the scale of the Chinese mobile ecommerce market will climb 67.9% compared to 2013 and far exceeding the 28% average growth of Internet retail market for the same period.

“The development of mobile ecommerce market will not be a simple migration from PCs to mobile terminals; it will be an individual-consumer-centric reconstruction of industrial models,” says Jialin Jiang, a Senior Market Analyst with IDC.



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