On Thursday, the team at Baynote – a provider of personalized customer experience solutions – published the results from its first-ever 2013 Holiday Predictions Survey.
The survey, conducted in partnership with the e-tailing group, found that retailers are cautiously optimistic, with 60% forecasting growth in excess of 10 percent for 2013 holiday season revenue, in line with industry forecasts.
“Not surprisingly,” an announcement from the ground today reads, “retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.”
Dan Darnell, VP of marketing and product at Baynote, believes the survey results point to promising clues about how big mobile’s role will be be in the holiday retail scene this year.
“We wanted to take the pulse of the retail industry as it prepares for the 2013 holiday season and gain a deeper understanding of how marketers plan to increase holiday season revenue and profitability,” Darnell says. “The inaugural survey provides a benchmark for retailers currently finalizing promotional strategies for the upcoming holiday season, and we hope that the findings are useful to retailers of all sizes.”
Released in conjunction with today’s report is a new infographic from Baynote that puts the recent past and anticipated future of holiday retail spending into perspective.