From slow and steady, to fast and hard, retailers are now adopting mobile solutions – those pertaining to everything from marketing to payments – at a pace we haven’t previously witnessed.
Corresponding to the growing number of mobile users among shoppers, retailers overwhelmingly agree that mobile must be the number-one priority for their digital business in 2014.
Consistent with the findings of a recent retailer survey conducted by Forrester and Shop.org, more than half (53%) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
“Retailers grew their digital business with impressive strength in 2013, reflecting their laser focus on improving customer experience across all of their channels and on striving for a ‘mobile first’ mindset that will be a key driver in all business decisions,” observes Shop.org Executive Director Vicki Cantrell. “In 2014, they will continue investing to further their relationships with customers, exploring everything from personalization and site usability to all things mobile.”
The report summary notes that retailers are beginning to fully understand how crucial a well-executed mobile strategy is to their overall growth.
“On average,” the summary continues, “retailers’ total 2013 smartphone revenue grew 113% over 2012, and tablet revenue grew 86% over the same period. The survey also found that 21% of retailers’ web revenue derived from either a smartphone or tablet in 2013.”