A new report from Juniper Research estimates that by 2016 total revenues from mobile games will reach $28.9 billion.
If the projection manifests, it will represent growth of over 38% on the 2014 figure of $20.9 billion.
The report highlights that in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.
Mobile & Handheld Games: Discover, Monetise, Advertise 2014–2019, found that with the domination of casual gamers playing free-to-play games, developers’ approach has shifted from bulk acquisition of unique players. Under the new strategy, which brings mobile analytics to the fore, developers are increasing lifetime value through analysing, (re)engaging and monetising users, allowing for higher overall returns on investment.
Other Findings from the report reveal that:
- Over the forecast period, the emphasis in interactive entertainment will be on convenience, accessibility, and online streaming.
- Rising disposable income levels accompanying increased smartphone adoption will spur increased in-game purchasing revenues across Latin American, Eastern European and Southeast Asian regions.
- With app stores remaining the primary content discovery locations, storefront optimization will be enhanced to personalize the discovery process.