Mobile Gives Rise to What May Be Wall Street’s Most Addictive Stock

Mobile Gives Rise to What May Be Wall Streets Most Addictive Stock 300x187 Mobile Gives Rise to What May Be Wall Streets Most Addictive StockWall Street may soon have the same addiction as the rest of us – Candy Crush.

That’s right, the maker of Candy Crush is cashing in and going public.

Following its April 2012 launch, everyone and their mother has been playing Candy Crush, a contemporary variation of familiar match-three games. Each level sports a game board colorfully littered with different candies and obstacles to their alignment – the basic challenge of this game.

On Tuesday, King Digital Entertainment, the company behind the game, filed for an initial public offering of stock in search of at least $500 million in financing and a massive multibillion-dollar valuation.

King confirmed that Candy Crush now generates close to 80 percent of the company’s revenue, which approached $2 billion by the end of last year.

“The IPO will include shares offered by the company as well as those offered by existing stockholders,” The AP reports. “The Dublin-based company, which has offices in Sweden, London, San Francisco and elsewhere, plans to list its stock on the New York Stock Exchange under the ticker symbol ‘KING.’”

This post was written by:

- who has written 43 posts on Mobile Marketing Watch.


Contact the author