Wall Street may soon have the same addiction as the rest of us – Candy Crush.
That’s right, the maker of Candy Crush is cashing in and going public.
Following its April 2012 launch, everyone and their mother has been playing Candy Crush, a contemporary variation of familiar match-three games. Each level sports a game board colorfully littered with different candies and obstacles to their alignment – the basic challenge of this game.
On Tuesday, King Digital Entertainment, the company behind the game, filed for an initial public offering of stock in search of at least $500 million in financing and a massive multibillion-dollar valuation.
King confirmed that Candy Crush now generates close to 80 percent of the company’s revenue, which approached $2 billion by the end of last year.
“The IPO will include shares offered by the company as well as those offered by existing stockholders,” The AP reports. “The Dublin-based company, which has offices in Sweden, London, San Francisco and elsewhere, plans to list its stock on the New York Stock Exchange under the ticker symbol ‘KING.’”