The days of clipping offers out of newspapers and local flyers will be long gone as savvy shoppers on the hunt for deals nearby can now simply turn to their smartphone instead, reads an announcement Rogers Communications.
Rogers is a Canadian communications and media company and the nation’s largest provider of wireless voice and data communications services.
Rogers used the same announcement to confirm the launch of Rogers Alerts, a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favorite retailers on their smartphone.
“We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby,” says Nyla Ahmad, Vice President of Local Digital at Rogers. “With Rogers Alerts, we are leveraging the latest technology to deliver a truly unique proximity-based shopping experience that’s personal, and exclusive to Rogers’ wireless customers.”
National retailers including Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless are among the first to take advantage of Rogers Alerts, the first of its kind in the Canadian market.
Leveraging highly advanced and innovative geofencing technology on the Rogers Alerts platform, retailers have the ability to target consumers in close proximity to their retail locations
“Rogers Media already has the country’s strongest multiplatform media brands and has established itself as a powerful large-scale marketing solutions partner,” adds Jack Tomik, Chief Sales Officer at Rogers Media. “Now, with Rogers Alerts, we are leveraging the latest data-driven solutions to create even greater bottom-line results for our clients – fully harnessing the power of reaching the right consumer at the right time and place.”