http://www.mobilemarketingwatch.com/mobile-marketing-madness-for-valentines-day-5287/ The Pulse Of The Mobile Marketing Community Wed, 08 Feb 2012 21:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobilemarketingwatch.com/mobile-marketing-madness-for-valentines-day-5287/comment-page-1/#comment-161491 Kevin Tue, 16 Feb 2010 05:30:50 +0000 http://www.mobilemarketingwatch.com/?p=5287#comment-161491 It's interesting to see that Hallmark, the largest producer of greeting cards in the U.S., has taking the steps to establish itself in the digital world. Though I agree that it's difficult to replicate the intimacy of receiving an actual card (especially on a holiday like Valentine's Day), by offering relevant digital content with the strong brand equity that Hallmark has, the company should hopefully stand the test of time. It'll be interesting to see how we share holiday greetings in the future - I think it'll be a long time before the greeting card becomes completely obsolete. It’s interesting to see that Hallmark, the largest producer of greeting cards in the U.S., has taking the steps to establish itself in the digital world. Though I agree that it’s difficult to replicate the intimacy of receiving an actual card (especially on a holiday like Valentine’s Day), by offering relevant digital content with the strong brand equity that Hallmark has, the company should hopefully stand the test of time. It’ll be interesting to see how we share holiday greetings in the future – I think it’ll be a long time before the greeting card becomes completely obsolete.

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