Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review1 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary recently published by VentureBeat.

If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70% of adult Internet users were allowing, or “opting in” to push notifications on their apps.

According to a recent study by Kenshoo, both mobile search spending and performance have room for growth.

In case you missed it, Yahoo made advertisers very happy by announcing its new partnership with comScore.

Thank heavens the days of zombies strolling cavernous malls seem to be waning. It’s not just because the U.S. is experiencing a bout of retail retrenchment. In fact, those spaces just don’t have the appeal — especially to the prime millennial demographic (18-34) — that retailers need to create.

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