Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.

Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

Digital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts.

Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According to Calvin Wolf, a digital journalist based in Midland, Texas, today that means adding mobile to the mix of a successful marketing plan.

After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.

A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely matched to the exigencies of modern agency work.

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