According to Twitter CEO Dick Costolo, 40% of all Twitter posts now originate from a mobile platform.
Incredibly, that percentage is up from just 25% one year.
“Fifty percent of active users are also active on mobile,” Costolo tells MarketingWeek, adding that the launch of official Twitter clients for the hot smartphones like iPhone, Android and BlackBerry have helped to nurture that ballooning statistic.
Now valued at $3.7 billion, Twitter presently claims to have better than 175 million registered accounts – 100 million of which are newer than twelve months. During the past years, users have “tweeted” in excess of 25 billion times.
Costolo says Twitter’s growth has also been aided greatly by its growing use among TV viewers who love to tweet in real time about what they’re watching and what they’re thinking about a particular program, development, or story line.
“It’s definitely the case that network TV people like Twitter because it gives them feedback, like they’re in the theater watching how the shows play out,” Costolo says.
“When [the TV show] Glee starts, tweets per second for Glee shoot up and stay up 100 times that level until the show ends, then they drop.”