Mobile Web Rises to Challenge Following Jackson’s Death
Posted by michael on Jun 25, 2009 in Featured, In The News, Marketing Strategy, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile News, Mobile Resources, Mobile SEO, Mobile Search
The death of Michael Jackson nearly stalled the world wide web.
Unlike anything seen in recent memory, entertainment and social networking websites experienced near crashes and exploding servers as a result of millions of hits that congested web traffic to an unprecedented extent.
The mobile web in particular was tested like never before and came through shining on the other side.
Even before Michael Jackson’s death was confirmed, celebrities took to Twitter to comment on a day of celebrity death (first Farrah Fawcett, then Michael Jackson). Throughout the evening, other celebrities tweeted to similarly express their reactions to the King of Pop’s death at the age of 50.
Several pranksters then released false stories on Twitter about Harrison Ford and Jeff Goldblum also dying today in freak accidents. None were true. But all caused such a flurry of mobile web searches that the internet as a whole had to fire on all cylinders to keep up.
A look at Google Trends tells the whole story.
For mobile marketers and mobile content providers, however, Thursday proved a test for the mobile industry that it passed with flying colors. From making sense of the madness to handling the wild ride of rumors and reports with poise and consistency, the mobile web added some substance to its reputation built mainly on style until now.
Last night the world reached out through the mobile web. And the mobile web was right there to reach back.
bodydetoxdietgirl | Jun 27, 2009 | Reply
It is such a great loss that a man with great talent like Michael Jackson dies. RIP King of POP
arthritistreatment-boy77 | Jun 28, 2009 | Reply
Michael Jackson is my favorite pop artist ever since i was a child. He is truly the King of Pop and i am saddened by this news.
Moto | Sep 14, 2009 | Reply
It was indeed terrible news, Michael Jackson’s death it’s a loss, but also a great event for the marketers. I know that information is everything and getting access is important but Alexander is right on his blog: Death is life on Mobile. So the situation is like this: a sad event is a gold mine for those who earn their money in media whatever that is.
Home lighting | Sep 26, 2009 | Reply
Its such a great loss to all the music lovers.
battery | Jan 7, 2010 | Reply
it was a very sad day, but encouraging to know the mobile web can keep up with such demands!