MobileStorm Is Getting After It
Posted by victor on Sep 20, 2007 in Marketing Strategy, Mobile Marketing, Mobile Resources, SMS / Text, White Papers
I’ve talked about mobileStorm before, several times in fact. Heck, I can’t help it, they’re a Mobile Marketing organization that is going after market share before the space gets crowded. They’ve not told me that but it’s pretty clear from afar if you ask me.
Don’t believe me? Take a look at the features they’ve been cranking out over the past 4 to 5 weeks.
- A web contact import tool to load your contacts into Stun, their Mobile Marketing platform. The mechanism supports AOL, GMail, Hotmail, Yahoo mail and others.
- Contact List merging feature that will let you mash two existing contact lists into one new list that can be saved independently of the original lists.
- Unsubscribe messaging; allows users to provide a reason for opting out. Awesome idea!
- Multiple RSVP management features such as allowing users to add events to their choice of Calendar (Google, Outlook, iCalendar); receiving notifications whenever someone RSVPs to an event; target a campaign to users that haven’t RSVP’d yet.
Then they go and top off this flurry of new features with SMS or Die: What email marketers need to know about text-message campaigning, a kick butt SMS White Paper! If you want to get yourself up to speed on SMS Marketing. Do yourself a favor, go read this white paper, you’ll need to register but it’s worth it because mobileStorm is going to drop some goodies in your bucket-o-knowledge on such things like:
- How to learn from the mistakes that email marketers made and use them to your advantage in an SMS campaign environment.
- What the clear advantages SMS campaigns have over email campaigns, there are several outlined in this white paper and they’re compelling.
- How smart SMS markers can find the sweet spot to obtain optimal conversions.
- Why the response rate of an SMS campaign blows email and direct mail out of the water and what those rates look like.
- Learn why it’s critical that you start building your databases today and not 3 years from now.
I would encourage you to download this white paper if you’re interested in SMS marketing.
Great job on this Eydie and Jared!
Elyse Rossler | Sep 21, 2007 | Reply
I read the SMS or Die article, and for a novice like me, it was very informative, and brought me up to speed.
Jenn Long | Sep 24, 2007 | Reply
mobileStorm is a great platform because it offers 5 different avenues for digital marketing. Of those, SMS is definitely one of the fastest growing and constantly developing solutions. It’s highly effective for ANY industry to market themselves through!