MobileVerbs Gets Feedback For NBC’s Olympic Coverage
Posted by justin on Aug 12, 2008 in In The News, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile News, Mobile Websites, mobile analytics
Yesterday, I mentioned NBC choosing SinglePoint as its SMS marketing provider to power alerts and news for its on-going Olympics coverage. Today, the announcement was made that NBC has yet again chosen a mobile marketing firm to handle feedback and market research for its mobile WAP Olympics site.
MobileVerbs was chosen primarily because of its “Situational Relevance Engine” that allows marketers to precisely target their campaigns to wireless users’ current context, as well as provide all analytics and campaign performance results in real-time, which is what NBC was after for feedback on its Olympics WAP site (wap.nbcolympics.com)
“MobileVerbs delivered a sleek survey platform tailored to the look and feel of the NBC Olympics mobile site,” says Stephanie Fried, Director of Digital Primary Research at NBC Universal, “and we are very impressed with how this wireless research campaign was deployed with very little lead-time.”
Visitors to the WAP site can click on a banner link to participate in currently active polls or surveys from their cell phones. The survey results and visitor feedback is available to NBC’s research team in real-time in a hosted dashboard. NBC had already seen an overwhelming response to its “mobile coverage” of the Olympics, so it was only natural that they’d want to see what the end-user really think to better position themselves for next time.
My only reservation, is whether or not users will actually participate in the polls and surveys. Users go to the WAP site to get quick information and updates on the day’s events and results, not to answer questions about the WAP site itself. I guess any responses it receives is still worth while, but the press release made no mention of how users are directed to the surveys and polls, other than through clicking on banners.
Younggy Paik | Aug 22, 2008 | Reply
As I see the weather forcasts of NBC News broadcasted from the Beijing,in the map showing the region of the East Asia,the sea left side of Japan is referred to as “Sea of Japan.” This term is being disputed, as Koreans call it “East Sea” or “Sea of Korea.” and trying to correct it. Please make a note of this and stop referring it as such. Thank you.
Ana Pilon | Aug 23, 2008 | Reply
I am an Olympics junkie since 1956. I think NBC has done an very good job, but why do they have to spend endless hours on the quarter-finals’ qualifying heats for diving, swimming, track and field, etc. and only spend maybe 20 minutes on the Decathelon? That is a superior event and an American won it! Michael Phelps won eight gold medals but the winner in the Decathelon had to compete in ten events. Go figure.