MyClick Teams with Pepsi for “Innovative Mobile Marketing”
Posted by michael on Apr 14, 2008 in Mobile Advertising, Mobile Marketing, Mobile News, Mobile Partners, Mobile Technology
It’s been said that China is a ripe market for mobile marketing dollars. And it looks like Pepsi will wait no further to tap into China’s “Generation Wow.”
It was recently announced that Pepsi is officially partnering with MyClick, a global pioneer of image recognition mobile marketing technology, to target Generation Wow consumers primarily in the 12-24 year old range.
Pepsi-Cola has launched its third Pepsi Creative Challenge as part of a “360-degree marketing campaign” that will be supported throughout China via numerous traditional media, online, and through a revolutionary mobile marketing campaign using MyClick software.
“Pepsi is at the vanguard of companies embracing interactive digital advertising,” said Justin Tsang, Chief Technical Officer at MyClick Media. “Pepsi has implemented one of the most successful multi-media advertising campaigns to date in China. They have issued a challenge for consumers to upload their photos along with their basic personal data (birth date, mobile number, nickname) on any of the six major portals, 163.com, xiaonei.com, taobao.com and 51.com, Poco.cn and iPartment. Winners will become the coveted ‘Pepsi Creative Challenge Star’Â on all of Pepsi’s packaging to be featured during the Beijing Olympics on Pepsi cans.”
For Pepsi, teamimg with MyClick couldn’t have possibly been a smarter decision. MyClick’s new mobile device marketing platform, which is wholly based on image recognition technology, enables consumers to access exciting promotional opportunities simply “by taking aim and shooting with their
mobile device cameras.”
It looks like mobile marketing is poised to reach new heights yet again. Stay tuned.
Vince | Apr 14, 2008 | Reply
this is interesting.. i’d like to see how this campaign will fair. But hats off to Pepsi as they are not afraid to try out new media and i think they are always a step ahead vs competition when it comes to utilizing mobile in their campaigns.
Rick | Apr 14, 2008 | Reply
Always great to see commercial companies moving forward. And, MyClick has moved forward also. Technology is not new, I saw it years ago at CTIA – MOBOT.com
Cam | Apr 15, 2008 | Reply
MOBOT is similar however use’s MMS where MyClick is mobile Internet. Mobile Internet is about to explode worldwide.
Rick | Apr 15, 2008 | Reply
to CAM: I agree on Mobile Internet about to explode. Too bad there is not an explosive application that can use a technology while we wait another couple years for Internet Capable phones to move into the broad world of the common cell phone user population.
Cam | Apr 15, 2008 | Reply
Are but there is! I have developed quite a few platforms & apps. that do just that and even integrate iPod with SMS etc. if you keen I will email you some information. Where are you located i.e. country?
C.
Rick | Apr 15, 2008 | Reply
send me a note at pdtracker@hotmail.com. I am always looking for process to advance. If this works, I will send you my direct contact info. Thanks !