MyScreen Mobile may be on the pink sheets, but Global Financial Enterprises LLC sees potential in the mobile advertising company’s Middle East growth, with a $5 million investment to launch MyScreen’s products in Turkey, the Middle East, and other markets in 2010.
While similar to other technologies on the market, Miami-based MyScreen boasts its advertising tools are different in that they offer full-screen ads at the end of every call, creating better visibility than SMS texts and banner ads. But users have to opt-in to these end-of-call ads, and that’s where MyScreen starts to look a little less attractive.
Still, the company believes that users will opt in to ads displayed at the end of their calls for offers and even free cell phone minutes. MyScreen recently rolled out a campaign in Latin America which targets customers with free airtime in exchange for viewing ads. The company says it plans to launch a similar opt-in campaign in the US and Europe in 2010.
With the $5 million additional investment, MyScreen will follow up to its successful trial with Turkcell, and is a big endorsement for the company, which has yet to generate any meaningful revenue, says RTTNews, which has placed My Screen Mobile Inc. (MYSL.PK) on its Penny Stock to Watch list. MyScreen says its ads have generated click thru rates or CTR exceeding 20% during a 2009 commercial trial, compared to internet CTRs that average less than 1%.
Oh Adena,
How you have missed the mark on your comments above. The fact that clients have to opt in is not a negative but a huge positive. The ads are not of the unsolicited variety and also they are not ads that the client has NO interest in getting. As far as Myscreen’s technology being similar to other company’s, again, you’re way off. Do other technology’s receive 26% click through rates? what was that Adena??? oh right, i thought not! you might want to learn the topic before commenting on it.
Todd, your so correct. How could one think unsolisited ads are a good thing? Myscreen seems to be a stock to watch!
how do I count the ways Jubaloo Mobile is inferior to Myscreen?! Myscreen’s technology is used by cell phone carriers directly so the ad is a seamless integration of rich media content. Also, because the cell phone customer has a business relationship already established with the cell phone service provider, there will be a higher level of trust and less apprehension for the customer to trust the motivations of the company who’s advertising on their phone. Myscreen’s technology means customers will never be bothered or surprised with an ad as they will always be after a call and only after a call. This also removes the fear cell phone owners have to replying to random attempts of solicitation. Myscreen’s ads will be of specific interest to the customer and he/she can reduce their cell phone bill for participating. Games, applications, downloads etc can also be chosen. The advertising companies themselves will offer the customer deals and offers directly on their product or service that we already know is of interest to him/her. Well, thats a start how I would count the ways.