National Geographic Goes Mobile
Posted by michael on Sep 9, 2008 in Mobile Marketing
I always feel “smart” after watching National Geographic. Now, instead of feeling like a juvenile goof playing games on my mobile, perhaps I can feel a little smarter on my cell now too.
As it turns out, National Geographic Ventures has announced the formation of a mobile division.
Naturally, for companies like National Geographic, it’s all about distributing content. “With the launch of National Geographic Mobile, we are pleased to partner with leading carriers and global handset manufacturers, aggregators and developers to share our library of award-winning photos, video and new properties,” the company’s Ted Prince stated.
Prince cited “growing demand from consumers who are looking for compelling, rich media content on their cell phones.” National Geographic also will launch a WAP site in October encompassing content optimized for mobile.
National Geographic Music and Radio also are part of National Geographic Ventures, a taxable subsidiary of the nonprofit society.
For more information, check out www.nationalgeographic.com
MayR | Sep 9, 2008 | Reply
National Geographic have a rich library of educational content. It’s great news to hear that an educational wapsite can be accessible to both teens and tweens. Instead of browsing at useless content, it’s a great way to offer them something fun and educational.
More knowledge-based properties should try to consider offering their content not just on websites, but on mobile phones as well.