A new service has launched that aims to give advertisers and agencies the ability to track competitors’ use of in-app advertising.
Billed as a first in the industry, WhatRunsWhere – a service that presently enables tracking of online and mobile ad campaigns – launched a new data gathering tool for the Android platform.
Using WhatRunsWhere’s new in-app capability, advertisers can now collect data from more than 20,000 Android apps. The data will provide crucial intelligence about where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help advertisers develop their own cost-effective mobile advertising campaigns.
“This is a significant development, not only for WhatRunsWhere, but the entire Android app market,” explains Max Teitelbaum, company COO.
“Until now,” he summarizes, “apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps. Now, with the introduction of WhatRunsWhere’s in-app tool, advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment.”
To learn more about the freshly unveiled service in question, click here.