Comments on: NFC Mobile Phone Use to Explode by 2014 http://www.mobilemarketingwatch.com/nfc-mobile-phone-use-to-explode-by-2014-4420/ The Pulse Of The Mobile Marketing Community Thu, 18 Mar 2010 04:30:16 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Giff Gfroerer, i2SMS http://www.mobilemarketingwatch.com/nfc-mobile-phone-use-to-explode-by-2014-4420/comment-page-1/#comment-122694 Giff Gfroerer, i2SMS Sun, 15 Nov 2009 13:10:06 +0000 http://www.mobilemarketingwatch.com/?p=4420#comment-122694 NFC to hit 1 in 6 handsets by 2014? Very, very doubtful. There are only 2 or 3 NFC enabled handsets currently available outside Asia. Who is going to pay to have the chip put in the phone? Who is going to get transaction dollars split? Until those issues are resolved, this will not take off. Last question to ponder: Why create a hardware solution when a simple software solution will work? NFC has been dubbed as the next great payment scheme since 2001. Eight years later we are in the same spot... NFC to hit 1 in 6 handsets by 2014? Very, very doubtful. There are only 2 or 3 NFC enabled handsets currently available outside Asia. Who is going to pay to have the chip put in the phone? Who is going to get transaction dollars split? Until those issues are resolved, this will not take off.

Last question to ponder: Why create a hardware solution when a simple software solution will work?

NFC has been dubbed as the next great payment scheme since 2001. Eight years later we are in the same spot…

]]> By: Justin http://www.mobilemarketingwatch.com/nfc-mobile-phone-use-to-explode-by-2014-4420/comment-page-1/#comment-121969 Justin Thu, 12 Nov 2009 22:33:13 +0000 http://www.mobilemarketingwatch.com/?p=4420#comment-121969 I've always wondered why mobile payment solutions have taken so long to make it across the pond. Granted the POS implementation issues could be complicated, but the future benefits are well worth laying a bit of groundwork for. With the next iPhone rumored to include NFC, it should provide the boost necessary to make mobile payments and much more available to the masses. I’ve always wondered why mobile payment solutions have taken so long to make it across the pond. Granted the POS implementation issues could be complicated, but the future benefits are well worth laying a bit of groundwork for.

With the next iPhone rumored to include NFC, it should provide the boost necessary to make mobile payments and much more available to the masses.

]]>