Comments on: Not All Mobile Campaigns Work The Way They Should http://www.mobilemarketingwatch.com/not-all-mobile-campaigns-work-the-way-they-should/ The Pulse Of The Mobile Marketing Community Wed, 17 Mar 2010 03:04:43 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Welcome to the world of mobile marketing. The potential is still to be realized! « The Side Note http://www.mobilemarketingwatch.com/not-all-mobile-campaigns-work-the-way-they-should/comment-page-1/#comment-71206 Welcome to the world of mobile marketing. The potential is still to be realized! « The Side Note Tue, 23 Jun 2009 18:03:13 +0000 http://www.mobilemarketingwatch.com/?p=3443#comment-71206 [...] It shows there is more to a campaign than just a great idea, it’s also about execution and timing. For more on their results, click [...] [...] It shows there is more to a campaign than just a great idea, it’s also about execution and timing. For more on their results, click [...]

]]> By: Mike Dirmeikis http://www.mobilemarketingwatch.com/not-all-mobile-campaigns-work-the-way-they-should/comment-page-1/#comment-70246 Mike Dirmeikis Fri, 19 Jun 2009 21:41:09 +0000 http://www.mobilemarketingwatch.com/?p=3443#comment-70246 One rather obvious reason, beyond the ones cited, is that coupon recipients, when it was actually time to use the promoted service, had more than likely deleted and forgotten their coupons. The way the campaign is described, it appears that no promotions were sent to the 4,500, subsequent to their opt in. Again, forgotten and deleted. A better approach would have been to: Automatically send oil change reminders 3, 6, 9...etc. months after the first oil change (use a different keyword to trigger that service). The reminders would arrive at the right time for taking action, would be appreciated (everyone forgets when it's time), and would also offer some savings. Now...THAT would stimulate some action. Visit www.textsmsmarketing.com; they offer those kinds of features, and...IT WORKS! One rather obvious reason, beyond the ones cited, is that coupon recipients, when it was actually time to use the promoted service, had more than likely deleted and forgotten their coupons. The way the campaign is described, it appears that no promotions were sent to the 4,500, subsequent to their opt in. Again, forgotten and deleted.

A better approach would have been to:

Automatically send oil change reminders 3, 6, 9…etc. months after the first oil change (use a different keyword to trigger that service). The reminders would arrive at the right time for taking action, would be appreciated (everyone forgets when it’s time), and would also offer some savings. Now…THAT would stimulate some action.

Visit http://www.textsmsmarketing.com; they offer those kinds of features, and…IT WORKS!

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