This week, webcasting and virtual communication solutions provider ON24 announced a new Enterprise Mobile Webcasting initiative to support the enhanced, real-time delivery of mobile-ready content.
This latest effort, the company says, is the product of ON24′s commitment to developing new mobile webcasting capabilities in recognition of the growing mobile content delivery market trend.
According to the organization’s Chief Product Officer and CTO Jayesh Sahasi, providing an optimized participant experience, regardless of what devices the audience uses, is a core component of ON24′s product development strategy.
“ON24 enables enterprises to communicate effectively with mobile audiences,” Sahasi says. “We are utilizing HTML5 and mobile access to knock down the walls that exist between people and information, delivering a mobile experience that makes it easy for attendees to access both live and on-demand webcasts from anywhere, at any time and on any device, without the need to install apps or download software.”
ON24′s market data show that mobile webcasting registration and attendance in the enterprise continue to rise. In just the last month, over 30,000 people accessed the ON24 platform from mobile devices, a press release from the company reveals.
“Mobile adoption is taking off in the enterprise, and so is mobile webcasting,” Sahasi concludes. “In addition, according to our data, webcast attendance increases more than 10 percent when mobile access is offered — an automatic and no-cost ROI enhancement.”