Gone are the days that our grandparents once knew when it came time to procure a new vehicle.
Similarly dispatched to the ash heap of history is the slimy, smarmy car salesman who – at one time – had quite the information advantage over his customers.
But in the digital age, quality dealerships and companies that sell new and used automobile to the public can do very little to deceive prospective buyers. In the information age, consumers have access to practically every morsel of info that fills the sales rep’s head.
Consequently, the best place to find a car today is from a company that embraces these changes and uses the full capacity of the online marketplace to provide exceptional customer service and commitment to a quality car shopping experience.
And a solid handle on digital marketing doesn’t hurt either, say experts.
“The dealerships our grandparents new are dead,” says Brett Wilkes, an auto industry analyst and regular Examiner contributor. “Digital marketing in the automobile industry is all about transparency today. Car buyers can smell a cheat a mile away and come to the table already knowledgeable about the vehicles they’re looking to pitch or purchase.”
According to Wilkes, companies like OpenBook Autos in Murray, Utah have set the new standard for how car shopping in the digital age can and should be done.
“We at OpenBook Autos have created a process that is simple and efficient for our customers to purchase a newer car,” the company says on its website.
Beyond promising the usual array of warranties and inspection promises, the OpenBook Autos website speaks volumes about how companies in this space should operate.
According to Wilkes, OpenBook Autos “gets it right” by giving visitors to the webpage everything from a comprehensive meet and greet with employees to a clear and transparent explanation of what the company does, what it intends to do, and why it should be trusted.
“It’s pretty surprising how many really low-quality car dealership sites still exist on the net,” says Wilkes. “And these are the places that car buyers should be wary of. If you don’t care about your customers enough to provide them with what they’re asking for in the digital age, why would you want to trust them with your business?”
To check out OpenBook Autos and learn from what Wilkes and others call “the best in its class,” click here.