Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

Apple’s New Mobile Ad Strategy and Your Privacy What You Need to Know 300x200 Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to KnowIn order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.

Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments


Facebook Moolah Continues the Move to Mobile

Facebook Moolah Continues the Move to Mobile 300x165 Facebook Moolah Continues the Move to MobileWhere’s Facebook making the major share of its moolah?

Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

That mobile growth won’t abate anytime soon.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology0 Comments

Spindle Launches ‘Yowza!! Beacon’ Program for Retailers

Spindle Launches ‘Yowza Beacon’ Program for Retailers Spindle Launches ‘Yowza!! Beacon’ Program for RetailersSpindle, Inc., a provider of mobile commerce solutions, announced it is now welcoming retailers into its new “Yowza!! Beacon” marketing program.

Merchants that enroll in Spindle’s “Yowza!! Offers” mobile marketing service can also take advantage of innovative beaconing technology for a flat monthly fee of $10 per retail location, regardless of the number of beacons deployed in each site.

The company believes this competitive pricing model positions Yowza!! Beacon as “a cost effective proximity marketing platform for enrolled merchants.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Australian Online Video Ad Market Exploding

Australian Online Video Ad Market Exploding 300x199 Australian Online Video Ad Market ExplodingDown under, the online video ad market is over the top. That’s according to a new report from Frost & Sullivan.

“Approximately 11.6 million Australian internet users aged 15 to 65 have watched online video in the last six months,” the report reads. “This represents a percentage of 83% in 2014; an increase over 68% in 2012.”

Impressively, Australians aged 15 to 65 that watch video at least once a month on a smartphone has increased from 34% in 2013 to 51% in 2014.
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R&D Spending at Apple Reaches New All Time Highs

RD Spending at Apple Reaches New All Time Highs 300x225 R&D Spending at Apple Reaches New All Time HighsR&D spending at Apple has been accelerating faster than Apple’s share of the global smartphone market.

In the weeks that preceded Apple’s introduction of new iPhones, iPads, and the forthcoming Apple Watch, quarterly spending on research and development hit a new all-time high for Apple.

Revealed this week in the company’s 10-K filing with the SEC, Apple spent a staggering $1.7 billion on research & development last quarter.
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Posted in iOS, IPad, iPhone, Mobile Devices, Platforms, Technology0 Comments

Juniper: NFC Payment Users to Number 500 Million by 2019

Juniper NFC Payment Users to More Than 500 Million by 2019 276x300 Juniper: NFC Payment Users to Number 500 Million by 2019A new report from Juniper Research calls for major growth in the market for NFC mobile payments.

And not surprisingly, Apple is expected to play a critical role in the anticipated boom.

Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones1 Comment

Snapchat Successfully Capturing the Attention of Teens

Snapchat Successfully Capturing the Attention of Teens 300x180 Snapchat Successfully Capturing the Attention of TeensIt’s not easy making a name for yourself in the highly competitive worlds of social media and mobile messaging, but Snapchat has been equal to the task. More importantly, Snapchat’s primary audience is now teenagers, which is vital for achieving long-term success in any aspect of social communication in mobile.

According to polling conducted by NuVoodoo, as of July 2014, Snapchat’s user demographics and usage habits were revealed.

“Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly,” eMarketer summarizes. “Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.”

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