Is Google Creating a Pain in the Glass?

Is Google Creating a Pain in the Glass 300x168 Is Google Creating a Pain in the Glass?What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th.

On Tuesday, Google is opening sales of Glass to any adult in the United States who wants one and has $1,500 to burn.

Sales commence at 9 a.m. EST.
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Mobile Payments: Where We’ve Been & Where We’re Going

Mobile Payments Where We’ve Been and Where We’re Going 261x300 Mobile Payments: Where We’ve Been & Where We’re GoingThe following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.

When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.

New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics0 Comments

Apple Hires Digital Marketing Titan

Apple Hires Digital Marketing Titan 300x199 Apple Hires Digital Marketing TitanApple has welcomed to its family one of the top talents in all of marketing.

Wolff Olins Global CEO Karl Heiselman will reportedly join Apple in May to serve a key marketing communications role.

Heiselman says he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins.”
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Amazon Acquires Digital Comics Giant

Amazon Acquires Digital Comics Giant 300x201 Amazon Acquires Digital Comics GianteCommerce behemoth Amazon confirmed it has acquired digital comics platform comiXology.

comiXology is behind the hugely popular iPad app “Comics” that is perpetually ranked at or near the top of the App Store’s top grossing charts.

“I’m very excited to share some big news with you: we have just announced that comiXology is becoming a part of the Amazon family!” David Steinberger, Co-founder and CEO of comiXology announced on his website.
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Indoor Location Installations Could Break Records This Year

Indoor Location Installations Could Break Records This Year Indoor Location Installations Could Break Records This YearABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.

The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.

Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
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Apple Prepping Major iTunes Overhaul?

Apple Prepping Major iTunes Overhaul Apple Prepping Major iTunes Overhaul?Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.

Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.

According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
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IDC: Global Wearables Market Gains Momentum

IDC Global Wearables Market Gains Momentum 300x192 IDC: Global Wearables Market Gains MomentumThe worldwide wearable computing market – the “wearables” business, as it’s widely known – is finally expanding beyond early adopter status to more functional and stylish lifestyle accessories that are making their way onto the pages of GQ and Shape as well as Computerworld and Wired.

That’s the latest assessment published over the weekend by International Data Corporation (IDC). According to the IDC, wearables took a huge step forward over the past year and shipment volumes will exceed 19 million units in 2014, more than tripling last year’s sales.

From there, the global market will swell to 111.9 million units in 2018, resulting in a CAGR of 78.4%, the data projects.
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