ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

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The Big Day: Apple Launches Apple Pay Across U.S. Today

The Big Day Apple Launches Apple Pay Across U.S. Today 300x169 The Big Day: Apple Launches Apple Pay Across U.S. TodayThe moment of truth in mobile payments is here for Apple.

On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.

As a result, customers can begin making payments with the touch of a finger.

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Clickbait Central: You Don’t Have to Visit Weather.com to Know Which Way the Wind Blows

Clickbait Central You Dont Have to Visit Weather.com to Know Which Way the Wind Blows 300x220 Clickbait Central: You Dont Have to Visit Weather.com to Know Which Way the Wind BlowsTo make a long — and very interesting — story from BusinessWeek short, the Weather Channel illustrates a metamorphosis that may become increasingly common. What started as a 24/7 television weather channel soon became a website that more often than not uses weather as click-bait.

Here’s how the piece opens:

“The writers and editors at the Weather Channel’s weather.com don’t often talk about the weather. They’re not meteorologists. They don’t mention the forecast or debate whether New York’s overcast sky means it’s going to rain. When they wheel their desk chairs together in the open-office newsroom for their morning editorial meeting, many of their ideas have nothing to do with storms or sunshine at all.”

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Indian insurance Companies Flocking to Mobile

Indian insurance Companies Flocking to Mobile 300x166 Indian insurance Companies Flocking to MobileThe Indian insurance market is forecast to be the third fastest growth market for ICT after retail and banking in 2015.

That’s according to a new report from Gartner, Inc., the details of which were shared with MMW over the weekend.

Specifically, Indian insurance companies are on pace to spend 4.2 billion rupees on mobile devices next year, with spending on tablets set to jump to the tune of 64 percent over 2014.

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Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?

Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables 300x256 Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?Despite lofty projections for the future growth of the wearables market, adoption levels today remain underwhelming. As a result, some have begun asking if insurance companies may play a role in the sluggish adoption at hand.

Even with well-respected companies such as Apple and Google launching new wearable technologies, most consumers are approaching the product category with reservations – if they’re even approaching the product category at all.

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Sallie Mae Rolls Out Innovative New App

Sallie Mae Rolls Out Innovative New App 300x225 Sallie Mae Rolls Out Innovative New AppStudent loan powerhouse Sallie Mae recently launched a new mobile app titled College Ahead to assist high school students in planning and preparing for college.

College Ahead contains invaluable tips for planning for college, and interactive tools high school students can utilize to gear up for four years of higher learning.

Not surprisingly, the app also provides access to Sallie Mae’s Scholarship Search and College Planning Calculator, as well as step-by-step instructions for how parents and students can begin planning for college. The app allows for far more detail than the average college counselor is able to provide, and helps parents and students get the conversation of planning for college started.

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mHealth News: What You Need to Know

mHealth News What You Need to Know mHealth News: What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

On Tuesday, Facebook founder and CEO Mark Zuckerberg stepped up to aid in the global effort to curtail the alarming rate at which the deadly Ebola virus continues to spread.

More than 500,000 people die annually in Africa from malaria. That’s based on the latest data available from the WHO.

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