Driving Miss Digital: Oracle Data Cloud Honcho Says Cross-Screen Linking is Critical, Native in Danger of Over-Saturation

Driving Miss Digital Oracle Data Cloud Honcho Says Cross-Screen Linking is Critical, Native in Danger of Over-SaturationThere’s a revealing and thought-provoking interview professionals toiling in digital, native, data, and related fields should read. eMarketer recently talked with Omar Tawakol, former BlueKai CEO and now Oracle’s Data Cloud honcho (and the company’s Data as a Service for Business).

Highlights from the conversation include the fact that Tawakol believes cross-linking is critical. In fact, he says, it’s the biggest trend out there.

“Cross-linking everything across screens and devices is the biggest and most important trend this year. Marketers have these first-party data assets: data tied to email, data tied to a physical address, data tied to cookies—and they’re all massively disconnected,” explained Tawakol. “Linking allows you to target across devices and measure whether an ad on a mobile device or PC drove an in-store sale. These types of insights will be important for advertisers, particularly those in the automotive, retail, and travel industries, where a lot of transactions happen physically in the real world.”

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Opinion: Mobile Development in Healthcare Has Taken a Rocky Road

Opinion Mobile Development in Healthcare Has Taken a Rocky RoadThe following is an exclusive guest contributed post from Courtney Schickel, Ingenious Med’s VP Marketing.

Mobile development in healthcare has taken a rocky road. Early on, mobile app development basically involved building a remote login for the desktop application. You’d just try to navigate the web apps on a tablet or phone–it didn’t really workout. There are some vendors that are still trying to go down that path. Other options involve an HTML5 application, which is really just a mobile website.

Then there’s a hybrid model, a mix of html/html5 and some native code. Technically, you can store as much data as you need with this model, but it requires a constant internet connection to be useful. Hybrid apps are nice from a business standpoint because one app runs on multiple platforms and therefore decreasing development costs, but the user can suffer.

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Report: LTE Drives Up Cellular Data Consumption

Report LTE Drives Up Cellular Data ConsumptionOn Tuesday, Mobidia Technology Inc., along withe the folks at Ovum, published new research and the latest update to its white paper series, the latest of which offers insights into 2014 LTE and Wi-Fi usage trends from an extended analysis of the top LTE markets worldwide.

In just six years since its release, LTE has become one of the fastest-growing mobile technologies in history, with a total of half a billion global subscribers expected this year, Mobidia reports.

The firm’s latest analysis of LTE subscribers reveals a “continued positive impact for the hundreds of mobile operators that have invested in LTE technology, and subscribers clearly value these faster speeds.”
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Apple and Samsung Reportedly Set to Collaborate Again on Next iPhone

Apple and Samsung Reportedly Set to Work on Next iPhoneBy the time Apple’s iPhone 6s drops this fall (we’re assuming that’s what it will be called) the finished product will once again come at the hands of both Apple and Samsung.

For as much as the two warring mobile tech rivals seemingly despite one another, business continues to compel the mobile superpowers to work together in a highly lucrative mutually beneficial relationship.

According to The Korea Times, Samsung is set to serve up DRAM memory for its next-gen iPhone.
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Citi and IBM Join Forces for Citi Mobile Challenge

Citi and IBM Join Forces for Citi Mobile ChallengeOn Tuesday, Citi and IBM announced a collaboration to work with developers and “build the next generation of financial technology through the Citi Mobile Challenge.”

According to a statement provided to MMW, IBM will offer mentorship tutorials, and access to Bluemix, IBM’s digital innovation platform, to help developers participating in the Citi Mobile Challenge build, test and deploy their FinTech solutions.

Citi Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking Heather Cox and IBM Fellow and CTO Jerry Cuomo made the announcement at IBM InterConnect 2015, IBM’s major cloud and mobile conference.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile-Based Rewards Programs Are on Hotter Than Ever

Mobile-Based Loyalty and Rewards Programs Are on Hotter Than EverMobile-based rewards programs are red hot, according to a recent post from mobileStorm‘s Digital Marketing Blog.

Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs.

In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty programs — an increase of 26 percent since the firm’s last census in 2013.

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Green Apple Bringing More Clean Energy to Europe

Green Apple Bringing More Clean Energy to EuropeThis week, Apple announced a massive €1.7 billion initiative to build two new data centers in Europe.

According to the formal announcement from Apple, each facility will be powered by 100 percent renewable energy.

The facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO, in a news release.
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