Mastering Mobile: New Report Provides Actionable Ideas for Success Via the ‘Always On’ Screen

Mastering Mobile New Report Provides Actionable Ideas for Success Via the ‘Always On’ Screen 300x232 Mastering Mobile: New Report Provides Actionable Ideas for Success Via the ‘Always On’ ScreenAnalytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.

“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”

Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.

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Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology0 Comments


Apple Preparing to Make Headlines Again in October

Apple Preparing to Make Headlines Again in October 300x226 Apple Preparing to Make Headlines Again in OctoberFresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.

Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.

“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
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Posted in Announcements, iOS, IPad, iPhone, News, Tablet Devices0 Comments

Dr. Pepper, Snickers Find Creative New Way of Targeting Consumers Via Mobile

Dr. Pepper Snickers Find Creative New Way of Targeting Consumers Via Mobile 275x300 Dr. Pepper, Snickers Find Creative New Way of Targeting Consumers Via Mobile These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences.

While the current consumer targeting methods are in-depth and generally prove to be successful, Dr. Pepper and Snickers have joined together to create a new method of targeting consumers via mobile technology.

The joint promotion is available in many Walmart stores across the nation and consists of a simple three-step process. First the customer must buy two Dr. Pepper beverages and two Snickers bars. Then, they have to snap a picture of their full Walmart receipt.  Finally, they must email or text the image as their entry into the promotion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

New Mobile Retargeting Solution Generating Buzz

New Mobile Retargeting Solution Generating Buzz 300x196 New Mobile Retargeting Solution Generating BuzzLiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.

These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.

Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology0 Comments

Smartwatch Market: On Your Mark, Get Set, Go!

Smartwatch Market On Your Mark Get Set Go 236x300 Smartwatch Market: On Your Mark, Get Set, Go!Throughout 2014, MMW has covered multiple reports that called for the smartwatch market to accelerate this year if — and primarily if – Apple entered the fray.

Now that the iconic iDevice maker has unveiled Apple Watch, the smartwatch industry is off to the races.

“As smartphone vendors and component suppliers continue to expand into the wearables market, Gartner, Inc. predicts that by 2016 smartwatches will comprise about 40 percent of consumer wristworn devices,” a report summary by Gartner provided to MMW reads.
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Apple Makes the Switch from Android to iOS and Easy One

Apple Makes the Switch from Android to iOS an Easy One 300x196 Apple Makes the Switch from Android to iOS and Easy OneOn Wednesday, Apple released iOS 8 to the mobile world, just two days before the company’s scheduled launch of iPhone 6 and iPhone 6 Plus.

This year, however, Apple appears poised to welcome more Android newcomers to the iOS ecosystem than during any previous iOS refresh.

Shortly before iOS 8 dropped, Apple published a detailed guide that walks Android users through the switch to iOS.
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Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones0 Comments

iCloud Getting Safer One ‘Step’ at a Time

iCloud Getting Safer One Step at a Time 300x168 iCloud Getting Safer One Step at a TimeIn an effort to boost the public’s perception of the platform’s security, Apple has activated two-factor authentication for individuals wanting to access iCloud.com.

Although Apple has been testing this secondary layer of security for several months, Apple purportedly stepped up efforts to introduce the extra security measure just in recent weeks.

As MMW has already covered on multiple occasions, Apple’s iCloud has been subjected to excessive media scrutiny of late in the wake of a massive security breach that resulted in the publication of countless celebrity photographs pilfered from their personal devices.
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Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments