Will Mobile Marketers Experiment with Live Video on Twitter?

Will Mobile Marketers Experiment with Live Video on TwitterIf there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize on video through Twitter, the microblogging giant is getting a second wind and a second chance to attract countless marketers who have seemingly turned their attention away from Twitter and toward Facebook.

Yesterday, Twitter introduced Periscope, a new app “that lets you share and experience live video from your mobile phone.”

Calling it a perfect complement to Twitter, the company acquired Periscope in January and has been busy prepping it for its big repurposed debut ever since.

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Amazon Cloud Drive Goes ‘Unlimited’ with Cloud Storage

Amazon Cloud Drive Goes 'Unlimited' with Cloud StorageAmazon continues to crank out an array of service features and offerings that make it difficult even for the likes of Google and Apple to keep up.

On Thursday, Amazon announced that customers can now choose between two storage plans—Unlimited Everything or Unlimited Photos.

As more digital consumers look for affordable storage plans to securely place their existing content collections and automatically upload endless amounts of new content, Amazon is beginning to look like a highly attractive option.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SXSW Accelerator Award Winner Mats Horn Touts Tinitell in MMW Exclusive
mobileStorm CEO Jared Reitzin called it like he saw it. Last week at SXSW, Reitzin told Tinitell creator Mats Horn that the wearables innovator would have the “last laugh” after his presentation at the SXSW Accelerator event.

Moving Mountains: mobileStorm CEO Jared Reitzin Chats with David Denberg About The Future of Summit at Powder Mountain
For entrepreneurs, Utah has become a magical destination of sorts. Seven years ago, a small band of entrepreneurs — among them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, Jeremy Schwartz, and Ryan Begelman — founded what would become the Summit Series.

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More Mobile Tech Checking Into the Physical Gaming World

More Mobile Tech Checking Into the Physical Gaming WorldAccording to a new report from our sister site mGamingWatch, Aristocrat is coming to NIGA 2015 next week to show off its new Mobile Concierge app.

Headed straight for the company’s Oasis 360 solution, Mobile Concierge is a mobile app that lets players to have full touch-point access to their favorite casino, increasing player loyalty and reducing your costs.

“Our Oasis 360 solution team constantly looks for ways to develop and incorporate innovative technology that will deliver a powerful user experience, with both operators and patrons; and Mobile Concierge is an incredibly exciting step forward that will take operators to the next level,” Angelo Palmisano, Aristocrat’s Vice President of System Product, is quoted in the report.
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Appboy Gets an Attaboy for Latest Offering

Appboy Open AccessAppboy, a leading provider in Mobile Marketing Automation, is rolling out what it calls “Appboy Open Access.”

The newest offering, we’re told, allows marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.

“We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data,” says Bill Magnuson, CTO at Appboy.
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Airpush Lights a ‘Match’ in New Promotion for Mobile Advertisers

Airpush Lights a ‘Match’ in New Promotion for Mobile AdvertisersVeteran mobile ad company Airpush has just confirmed the launch of a new 4-week promotion that encourages mobile advertisers to take Airpush’s Abstract Banners for a spin and benefit from a 10% matchback on all prepaid deposits of $1,000 or more.

“The mobile banner has been trapped in a tiny little box for far too long,” explains the Los Angeles-based ad network, ranked No. 2 on Forbes list of “America’s Most Promising Companies” last year. “Airpush’s Abstract Banners are new and exciting creative formats that let your message expand into full-motion transparent overlays over content.”

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Geofeedia Touts Next-Gen Social Media Intelligence Platform for Marketers

Geofeedia Touts Next-Gen Social Media Intelligence Platform for MarketersTake the cutting edge even closer to the edge is Geofeedia, a leader in location-based social media monitoring, intelligence and analysis. The company tells MMW that it is debuting the next generation of its social media intelligence platform at Social Media Marketing World this week in San Diego.

According to a statement provided to MMW, Geofeedia research shows 74 percent of social conversation cannot be found with traditional hashtag and keyword monitoring. In addition, six percent of posts solely include images or videos with no text at all.

Geofeedia’s location-based social media monitoring tool fills in the data gap that traditional social media listening tools leave behind by offering marketers a powerful way to pinpoint the context of location-tagged social media posts that may not include associated keywords or hashtags.
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