Hungry for Digital Media? No Doubt You’re Dining on Mobile Apps

Hungry for Digital Media No Doubt Youre Dining on Mobile Apps 300x168 Hungry for Digital Media? No Doubt Youre Dining on Mobile AppsDigital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts.

The comScore research shows that the majority of digital media consumption now takes place in mobile apps.

“That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52 percent of the time spent using digital media,” according to a story on the study posted at TechCrunch. “Combined with mobile web, mobile usage as a whole accounts for 60 percent of time spent, while desktop-based digital media consumption makes up the remaining 40 percent.”

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iWatch, iPhone 6 Both Expected September 9th

iWatch iPhone 6 Both Expected September 9th 300x225 iWatch, iPhone 6 Both Expected September 9thApple, we’re told, has two major announcements on tap for September 9th.

The first will be the next-gen flagship smartphone believed to be called iPhone 6. The other will be Apple’s eagerly anticipated and intensely rumored inaugural smartwatch expected to be called iWatch.

John Paczkowski of Re/Code confirmed last night that Apple is ready to wow the tech world with both announcements at its September 9th media event.
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Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

 Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV SpotsWhat works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV.

Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind” insurers, Geico led the pack.

In a hotly contested marketplace, auto insurers have to work hard to retain customers as well as court new clients.

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Is Apple a Major Player in Mobile Payments?

Is Apple a Major Player in Mobile Payments Is Apple a Major Player in Mobile Payments?It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?

According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.

“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology0 Comments

iPhone 6 May Be Available Through AT&T Payment Plan

iPhone 6 May Be Available Through ATT Payment Plan 300x168 iPhone 6 May Be Available Through AT&T Payment PlanWant a new iPhone 6 next month but need some time to pay it off?

You may be in luck this time around.

Apple, we’re told, is following the lead of other major hardware makers and wireless carriers by helping to make it easier than ever to buy a new iPhone and pay it off over time.
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ABI: Mobile Internet Will Continue to Drive Mobile Revenues

ABI Mobile Internet Will Continue to Drive Mobile Revenues ABI: Mobile Internet Will Continue to Drive Mobile RevenuesAccording to a new report from ABI Research, in the first quarter of 2014, the worldwide mobile service revenue increased 0.58% year-on-year (YoY) to $264 billion.

The data leads ABI to believe that the aggregate service revenue for 2014 will grow 2.9% YoY to $1.01 trillion, “mainly driven by the robust growth of the mobile Internet market.”

Proliferating mobile data subscriptions and enhanced network capacity will drive global mobile Internet service revenue to $456.7 billion by 2019—44.7% of total mobile service revenue. Despite global service revenue growth, the Western European market is declining: 1Q 2014 service revenue declined 5.2% YoY.

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Aetna to Phase Out CarePass

Aetna to Phase Out CarePass 300x220 Aetna to Phase Out CarePassLast year Aetena launched their CarePass consumer website and mobile solution as part of its “What’s Your Healthy?” national campaign. However, the insurer has decided to phase out CarePass by the end of 2014.

“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna. Current CarePass users will still have access to the platform for the time being and until its planned closing at the end of the year.

CarePass was designed for users to create, track, and achieve their health goals as well as featured a catalog of more than 20 health apps.

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