Apple is Ready to Show The World What’s Next in Mobile

Apple is Ready to Show The World Whats Next in Mobile 300x262 Apple is Ready to Show The World Whats Next in MobileApple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th.

Invitations to Apple’s media event, taking place in less than two weeks, have now been distributed to select members of the media.

Sources close to Apple say the company will use the stage on that occasion to unveil iPhone 6 and its first ever smartwatch — the iWatch.
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments


‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile

‘Think Tap Not Click’ Marketers Need to Get Serious About Messages for Mobile 300x168 ‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet,” begins Steve Dille in a commentary for Marketing Land. “Today, however, email messages are more likely to be opened and read on a smartphone than a PC.”

Dille knows that’s quite alright, but that there are also going to be some challenges.

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GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service

GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service 300x143 GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing ServiceGoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed at small businesses, while giving GoDaddy a potentially market-changing email service.

Until now, according to Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing.” That will be replaced with the Mad Mimi technology. Aldrich also noted that in addition to the email tech boost, Mad Mimi was chosen for its great customer service expertise.

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review3 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.

Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

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PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

PayPal at the Pump Gas Stations May Soon Be Able to Advertise New Payment Option 257x300 PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment OptionMAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.

They want to offer rewards in exchange for consumers paying for gas with a smartphone.

The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Apple’s Patent May Be a Digital Wallet

Apple’s Patent May Be a Digital Wallet 225x300 Apple’s Patent May Be a Digital WalletAccording to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”

The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”

In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”

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Apps Let Millennials Use Money in New Ways

Apps Let Millennials Use Money in New Ways 300x168 Apps Let Millennials Use Money in New WaysAccording to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.

The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.

Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payments apps as well, accounting for 55% of those who use digital services.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms1 Comment