Adobe has released its latest ad data report for search ads.
According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, including the proverbially strong fourth quarter, Adobe “expects that spend will increase between 10 and 12 percent.”
It comes as no shock that the leader in search ad spend is Google. The company now commands 78 percent of the market among Adobe’s customers. That’s down slightly from 80 percent in the first quarter and 82 percent in the last quarter of 2013, but is in line with the 78 percent Adobe reported a year ago.