The Future of Coupons Could Be Bright with Vibes Smartphone Ads

The Future of Coupons Could Be Bright with Vibes Smartphone AdsEverything is going mobile these days.

Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”

Forget the clipping, forget the printing.

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Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad and marketing technology company Pixability just closed an $18 million Series C financing round.

They’re now a formidable leader in video advertising, an industry segment that’s looking to rise over 30% this year, to nearly $8 billion. In fact, they work with the king of online video, YouTube, and many of the biggest brands in the world come to them for effective YouTube marketing campaigns.

Flush with capital, Pixability will be rapidly expanding their ad buying and video marketing technology platforms, as well as international sales, partnerships and business development efforts. The company already provides customers with extensive, enterprise-grade video advertising optimization, something that makes it easier for brands to optimize their video media spend and increase their results.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
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Four Big Apps Inbound for Apple Watch

Yahoo Prepping Four Big Apps for Apple WatchYahoo! announced Thursday that four new apps are headed for Apple Watch and will be available on April 24th.

The apps — Yahoo Weather, Yahoo Sports Fantasy, Yahoo News Digest, and Yahoo News Hong Kong — have been  “reimagined and simplified for the watch,” which will let Yahoo deliver a highly engaging and personal experience in a new way.

“We’re always looking at how users will engage new form factors, and we’ve taken the wrist computer as an opportunity to rethink our product experiences. Design generally loves constraint, so we rebuilt for the simplicity and user expectations of this screen,” said Adam Cahan, Yahoo’s senior vice president of mobile and video.
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Localytics Takes on App Marketing

Localytics Takes on App MarketingThe folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.

If you’re keeping score at home, this means Localytics wants to tackle app marketing.

With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
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Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing0 Comments

Light It Up: SunPower, Apple Bringing Solar Power to China

Light It Up SunPower, Apple Bringing Solar Power to ChinaReuters is reporting that solar panel maker SunPower Corp has teamed up with Apple for a new venture in China.

Together, they will bring to China two solar power projects with total capacity of 40 megawatts.

“The projects, when complete, will be co-owned by Apple and Sichuan Shengtian New Energy Development Co Ltd, SunPower’s project development joint venture,” Reuters confirms.
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Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for BrandsPity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.

That’s life — or, “c’est la vie” — according to Grégory Pouy, a French marketer, in a recent CMO commentary.

Pouy, who graduated from Euromed and Aston Business School, founded the NYC-based consulting firm LaMercatique in 2012 to assist companies — mainly those peddling luxury brands — in understanding and integrating the digital world.

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