Digital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts.
The comScore research shows that the majority of digital media consumption now takes place in mobile apps.
“That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52 percent of the time spent using digital media,” according to a story on the study posted at TechCrunch. “Combined with mobile web, mobile usage as a whole accounts for 60 percent of time spent, while desktop-based digital media consumption makes up the remaining 40 percent.”