Zuck’s Next Mobile Move May Be His Biggest

Zucks Next Mobile Move May Be His Biggest 206x300 Zucks Next Mobile Move May Be His BiggestWhat does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.

According to published reports that have escalated in frequency over the last 48 hours, Facebook is ready to launch its long-rumored mobile advertising network.

“Facebook will take the wraps off its plans for a mobile ad network at its ‘F8′ developer conference in San Francisco at the end of the month,” says Re/Code‘s Mike Isaac, citing sources close to the social network of more than one billion users.
Continue Reading

Posted in iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Predictions, Rumors, Smartphones, Technology1 Comment


MMW Op-Ed: Top Five Media Buying Mistakes And How to Avoid Them

MMW Op Ed Top Five Media Buying Mistakes And How to Avoid Them 300x234 MMW Op Ed: Top Five Media Buying Mistakes And How to Avoid ThemThe following is a guest contributed post from Rick Wyerman, SVP of Product Services at I.Predictus.

When it’s time to build your brand, promote your product, or rollout the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing price and placement.

Continue Reading

Posted in Announcements, News, Smartphones0 Comments

Businesses Forgetting The ‘Essentials’ of a Great Website

Businesses Forgetting The Essentials of a Great Website 300x225 Businesses Forgetting The Essentials of a Great WebsiteAccording to a recent survey of U.S. small businesses, most businesses now have a website. But many – and we’re talking an alarming number – have overlooked the basic essentials of a great website.

“With the fundamentals of a good website seemingly ingrained deeply with the small business community, it’s troubling to see how many small business websites still miss the mark,” says Craig Allesi, the founder of MarkedManMedia. “Our research shows that nearly 20% of all websites fail to make their contact information easily accessible. That’s horrifying.”
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

mobileStorm CEO Jared Reitzin to Serve as Expert Panelist for World Congress Event

mobileStorm CEO Jared Reitzin to Serve as Expert Panelist for World Congress Event mobileStorm CEO Jared Reitzin to Serve as Expert Panelist for World Congress EventJared Reitzin, founder and CEO of mobileStorm – an industry leading communication service provider and a pioneer in the concept of digital marketing and mHealth communications – has been announced as one of the mHealth experts who will participate in mHealth + Telehealth World 2014 this July.

Organizers for the Boston-based event say that mHealth + Telehealth World 2014 brings together hospitals, health systems, health plans, and innovators to share successes and failures of existing programs and discover new technologies and strategies for expansion of programs.

Continue Reading

Posted in Announcements, mHealth, Mobile Devices, News, Platforms0 Comments

Online, Mobile Payments See Turmoil and Opportunity

Online Mobile Payments See Turmoil and Opportunity 300x300 Online, Mobile Payments See Turmoil and OpportunityOn Monday, IDC Financial Insights published a new report, “Business Strategy: Results from the 2014 Consumer Payments Survey.”

To glean their latest findings, IDC polled U.S. consumers in regard to emerging payment methods and technologies.

According to the new report, after several years of growth in the use of emerging payment methods like prepaid cards and mobile payments, the new survey saw a small decline in online bill payment as well as both network-branded and store branded gift cards. Mobile payments saw an increase, but it was small compared with recent trends.
Continue Reading

Posted in Mobile Devices, Mobile Payments, Mobile Shopping, Platforms, Technology0 Comments

Wireless M2M Devices Industry Has Gas (and Oil)

wireless M2M Devices Industry Has Gas and Oil 300x164 Wireless M2M Devices Industry Has Gas (and Oil)According to a new research report from Berg Insight, the analyst firm says the wireless M2M devices industry within the gas and oil business is heating up fast.

Based on the research presented, the number of devices with cellular or satellite connectivity deployed in oil & gas applications worldwide was 423,000 at the end of 2013.

“Growing at a compound annual growth rate (CAGR) of 21.4 percent,” the report summary reads, “this number is expected to reach 1.12 million by 2018.”

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Predictions0 Comments

mHealth News: Here’s What You Need to Know

mHealth News Heres What You Need to Know 251x300 mHealth News: Heres What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this week.

Q1 2014 brought with it a new record in digital health venture funding. According to the latest data from Rock Health, not only did January set a record month in both deals and dollars, the first quarter of 2014 set an all-time record for digital health funding in a single quarter.

As mobile healthcare technology emerges as a mainstream staple of modern healthcare, a growing number of app developers want to break into this opportunity-rich new industry.

Posted in Announcements, mHealth, News, Platforms, Technology0 Comments