Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.
“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”
Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.