Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.
Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.
The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”