There’s nothing like an irrepressible alliteration to herald the first acquisition by social networking juggernaut Pinterest.
On Thursday, Pinterest confirmed its first acquisition in company history. The acquired property is Punchfork, a 2011-founded website used for recipe sharing.
Financial details of the acquisition weren’t publicly revealed as of this writing. But initial word of the acquisition came from Punchfork’s founder and CEO Jeff Mille.
“We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” Miller announced in an email to Punchfork’s registered users.
As a result of the buy-out, Punchfork will close its website, app and API as part of the absorption by Pinterest.
“Our sincerest thanks to our community members, friends, and everyone involved with Punchfork since its launch,” Mille concluded in his note. “See you on Pinterest!”
Congratulations to Pinterest and Punchfork.