Continuing the rapid pace of the platform’s evolution, the team at Pinterest is launching a personalized-tracking feature that will offer suggestions based on user history.
“Based on the pins that a user likes and repins, he or she will receive recommendations to similar images on the popular pinboard,” explains Jason Campbell of Daily Deal Media, who notes that – so far – the idea of Pinterest tracking its users has met with mixed feedback.
Understandably, Pinterest asserts that the new feature is merely one of several user-friendly improvements to the site.
Pinterest engineer Ken Chen assures that the tracking feature can be deactivated by anyone not interested in receiving recommendations. In the personalization area of settings, users can customize their tracking preferences at any time.
As Campbell reminds us – and the folks at Pinterest – tracking has always been a double-edged “sword.”
“While users can discover many things of interest through personalized recommendations,” he says, “such features can also lead to targeted advertising and everything that entails.”