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	<title>Comments on: Placecast&#8217;s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location</title>
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	<link>http://www.mobilemarketingwatch.com/placecasts-shopalerts-becomes-official-honoree-of-2010-webby-awards-for-best-use-of-gps-or-location-6335/</link>
	<description>The Pulse Of The Mobile Marketing Community</description>
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		<title>By: Carol</title>
		<link>http://www.mobilemarketingwatch.com/placecasts-shopalerts-becomes-official-honoree-of-2010-webby-awards-for-best-use-of-gps-or-location-6335/comment-page-1/#comment-208865</link>
		<dc:creator>Carol</dc:creator>
		<pubDate>Wed, 05 May 2010 01:36:14 +0000</pubDate>
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		<description>I don&#039;t get what is so special about Placecast. Aren&#039;t geofences what every location-based marketing app essentially uses??
And who would opt-in to such a service as Placecast?
I think there are tons of other services doing LBA in much more innovative ways such as Gowalla, DreamWalk etc.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t get what is so special about Placecast. Aren&#8217;t geofences what every location-based marketing app essentially uses??<br />
And who would opt-in to such a service as Placecast?<br />
I think there are tons of other services doing LBA in much more innovative ways such as Gowalla, DreamWalk etc.</p>
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