From facilitating student and friend interactions, to reporting scores and happenings from the world of college sports, social media is definitely the “big man on campus” at colleges and universities across the globe today.
And in recent months, a number of solutions have rolled out to help those who use social media (for any purpose) at institutions of higher learning better harness the potential of these platforms.
For example, Postano - a social platform by TigerLogic Corporation – now allows universities and colleges to create “social media command centers,” as well as social displays on campuses and in stadiums, and social hubs for websites all with a single platform.
The University of Virginia, University of Oregon, and Arizona State University, among others, are using the Postano platform to “see, connect, and engage with fan-centric social media messages, images, and videos during college football games and throughout the season.”
“Social networks are the most popular media channels for college athletic fans to engage, celebrate, and share great game moments during live games and events,” the company explains. “When fans see their photos, videos, and messages from Instagram, Twitter, Facebook, and Vine, and other social networks displayed on large screens during an event, fan engagement and participation spikes significantly. The surge of activity ripples across the web and even increases engagement of those fans not in attendance, leading up to, during, and after a game day.”
In short, Postano gives schools a “holistic view” of activity across social networks letting them curate and promote the most engaging fan conversations. These visual interactions, the company asserts, build meaningful, long-term relationships with a dynamic stream of visuals on the web, within mobile apps, and on large displays placed at strategic locations across.
The bottom line? Social media platforms utilizing new solutions like the one described above can empower a campus to change the way schools and fans express school pride and excitement.