Together, Proxama will create a complete NFC-based services offering for retail clients.
The Logic Group, which distributes vouchers and coupons via NFC-enabled in-store smart posters, has much to gain from Proxama, which will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a tap on an NFC tag embedded in a poster.
These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
“The demand for NFC-based marketing is picking up a head of steam and we are delighted to be working with The Logic Group to design and launch NFC-based sales incentives as the first step in bringing NFC into the mainstream,” says Miles Quitmann, managing director of Proxama.
“Retailers are looking to engage with the ‘always on’ mobile consumer throughout their buying journey and NFC technologies enable that engagement in-store,” observes Jon Worley, Director of Customer Interactions at The Logic Group. “By working with Proxama, we are able to give our clients the capability to innovate and provide a superior buying experience for their customers.”