Comments on: QR Codes Put To Use For Gulf Relief, Helps Petition Gain 117,000 Signatures To Date http://www.mobilemarketingwatch.com/qr-codes-put-to-use-for-gulf-relief-helps-petition-gain-117000-signatures-to-date-8112/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pete http://www.mobilemarketingwatch.com/qr-codes-put-to-use-for-gulf-relief-helps-petition-gain-117000-signatures-to-date-8112/comment-page-1/#comment-227769 Pete Fri, 30 Jul 2010 16:00:09 +0000 http://www.mobilemarketingwatch.com/?p=8112#comment-227769 Be interesting to see exactly how many scans of the code there were. The implication is that QR drives 120k signatures but it's a bit disingenous to suggest that Be interesting to see exactly how many scans of the code there were.

The implication is that QR drives 120k signatures but it's a bit disingenous to suggest that

]]> By: jeparsons http://www.mobilemarketingwatch.com/qr-codes-put-to-use-for-gulf-relief-helps-petition-gain-117000-signatures-to-date-8112/comment-page-1/#comment-227620 jeparsons Thu, 29 Jul 2010 21:15:40 +0000 http://www.mobilemarketingwatch.com/?p=8112#comment-227620 This is a very well implemented mobile campaign. Kudos on design, placement and (above all) an engaging mobile experience with a measurable action item. However, those who are all excited about this (particularly those spreading the word on Facebook) should be aware that America's Wetland Foundation and Women of the Storm are funded by large oil companies -- including BP -- whose aim is to induce taxpayers to fund more of the cleanup. <a href="http://www.huffingtonpost.com/brendan-demelle/wetlands-front-group-fund_b_662739.html" target="_blank">http://www.huffingtonpost.com/brendan-demelle/wet...</a> Like all media, mobile campaigns are amoral; they're just tools. It's how people use them that counts. This is a very well implemented mobile campaign. Kudos on design, placement and (above all) an engaging mobile experience with a measurable action item.

However, those who are all excited about this (particularly those spreading the word on Facebook) should be aware that America's Wetland Foundation and Women of the Storm are funded by large oil companies — including BP — whose aim is to induce taxpayers to fund more of the cleanup.
http://www.huffingtonpost.com/brendan-demelle/wet…

Like all media, mobile campaigns are amoral; they're just tools. It's how people use them that counts.

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