Hang on to your hats. If you were expecting big growth in the mobile ad arena, big growth is what you’re poised to get over the next five years.
According to projections put forward in a new report, the Cross-Platform and Mobile Advertising Market is estimated to grow from $15.13 billion in 2013 to $76.57 billion in 2018.
The anticipated Compound Annual Growth Rate (CAGR) is 38.3% (from 2013 to 2018).
In terms of regions, APAC is expected to be the biggest market when it comes as revenue contribution, while emerging economies such as Middle East and Africa (MEA), and Latin America (LA) are expected to experience increased market traction with high CAGRs.
The major players in this report – and the biggest expected movers and shakers in the business over the time period addressed – include Google, Millennial Media, Apple, Jumptap, Yahoo, Microsoft, Mojiva, InMobi, Tapad, and Drawbridge.
“Marketsandmarkets,” however, warns that the complexity in cross-platform advertising and location and privacy issues “are the major issues in the cross-platform and mobile advertising market.” And these challenges are restraining the enterprises and customers to adopt cross-platform and mobile advertising for their online transactions and marketing.