Report Shows 80% of ‘Mobile Time’ Devoted to Apps

Report Shows 80 of Mobile Time Devoted to Apps 300x238 Report Shows 80% of Mobile Time Devoted to AppsAccording to a new report from app analytics giant Flurry, just 20% of time spent by consumers on mobile devices goes to the web. The overwhelming majority of time (80%) is devoted to mobile apps.

Games, news, productivity, utility, and social networking apps are the dominant time-consumers in mobile today.

“Flurry Five-Year Report: It’s an App World. The Web Just Lives in It” shows that the U.S. consumer now spends an average of 2 hours and 38 minutes per day on smartphones and tablets. 2 hours and 7 minutes of that time is spent inside apps.

Gaming apps remain the largest category of all apps with 32% of time spent. Facebook is second with 18%, and Safari is 3rd with 12%.

“Worth noting,” Flurry adds, “is that a lot of people are consume web content from inside the Facebook app.”

So what conclusions can be drawn from the findings presented in Flurry’s latest report?

“The disruptive force of the mobile app economy has created opportunities, rising stars, instant millionaires, dinosaurs and plenty of confusion,” the firm says. “However, one undeniable truth is that tablets and smartphones are eating up desktops, and notebooks and apps (including the Facebook app) are eating up the web and peoples’ time.”



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