Our Resources Section acts as a repository for mobile marketing documents, white papers, best practice guides, case studies and much more. We’re constantly adding sources, so please feel free to contact us if you know of additional resources that may be of value to the mobile marketing community.
Best Practice & Industry Guides
- U.S. Consumer Best Practices, 2010 – MMA
- Consumer Best Practice Guidelines for Cross Carrier Mobile Content
- Mobile Advertising Guidelines - MMA
- Mobile Measurement Ad Currency Definitions - MMA
- FCC Mobile Consumer Facts Regarding Health Concerns
- FDA Cell Phone Facts and Consumer Information
- Mobile Marketing Industry Glossary
- MMA Global - Short Code Primer
- Code of Conduct for Mobile Marketing – MMA
- Mobile Marketing Sweepstakes & Promotions Guide
- IMS Profile for Voice & SMS – CTIA
- Embedded Mobile Guidelines – CTIA
Whitepapers
- Common Shortcodes: Cracking The Mobile Marketing Code
- How To Go Mobile, from Infonu
- How To Choose an SMS Vendor, a Whitepaper by mobileStorm
- Rich Media Mobile Advertising Whitepaper
- Marketing with Ring-Back Tones Whitepaper
- Mobile Advertising Overview
- The Ultimate Guide to Common Short Codes
- Mobile Banking Overview
- Introduction to Mobile Search
- Casino Mobile Marketing, a Whitepaper by mobileStorm
- Introduction to Mobile Coupons
- Off Portal – An Introduction to the Market Opportunity
- Understanding Mobile Marketing: Technology & Reach
- Digital SMS Best Practices
- Mobile Marketing for Business: An Overview - Mongoose Metrics
- Mobile Marketing Macro Trends - Mongoose Metrics
Case Studies
- Automotive case studies from the Mobile Marketing Association
- B2B case studies from the Mobile Marketing Association
- Social media marketing case studies from the MMA
- Consumer Packaged Goods (CPG) case studies from the MMA
- Non-profit/fundraising case studies from the MMA
- Media & Entertainment case studies from the MMA
- Healthcare case studies from the Mobile Marketing Association
- Publishing case studies from the Mobile Marketing Association
- Retail case studies from the Mobile Marketing Association
- Mobile Search Use Cases
- mobileStorm Case Studies
