According to a revelation straight from the professional networking giant, LinkedIn’s recent app revamp did wonders to boost user engagement during the second quarter of 2013.
“Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” Jeff Weiner, CEO of LinkedIn, said Thursday during his company’s Q2 earnings call.
Last April, LinkedIn overhauled its mobile phone experience with the introduction of new iOS and Android apps.
Mobile activity has increased markedly, the company says, with mobile homepage engagement rising over 40%, and increasing levels of social actions, article views, and mobile profile edits when compared to results attributed to the earlier version of the app.
“A more engaging mobile experience enhances the overall health of the LinkedIn platform,” Weiner commented Thursday.
Auspiciously for LinkedIn, mobile is LinkedIn’s fastest growing service.
“In Q2,” Weinder revealed, “we averaged 33 percent of unique visiting members coming through our mobile apps, versus 21 percent a year ago.”
Aided by bolstered mobile engagement, revenue for the second quarter came in $363.7 million, 59% higher than the $228.2 million generated in the year-ago quarter.
As of this writing, the LinkedIn network connects 238 million professionals across 200 countries and other territories around the world.