RFID Enabled iPhone a Boon to Mobile Marketing?
Posted by michael on Nov 6, 2009 in In The News, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile News, Mobile Payments, Mobile Technology, iPhone
The future of monetizing mobile marketing campaigns will be greatly simplified in tandem with the advent of newer, more convenient payment tools for consumers.
As a result, the mobile marketing community is buzzing this week over the recent speculation by Einar Rosenberg, Chief Technology Officer of Narian Technologies, Apple is currently tinkering with a radio-frequency identification (RFID) chip for possible inclusion in the next generation iPhone.
Apple’s impetus for seeking an RFID enabled iPhone is obvious. For Apple, turning the device into a handy payment tool makes the iPhone a far more convenient device than it already is. For mobile marketers, however, a group that has not yet had widespread opportunities to piggy-pack on such technology, the benefits could be equally bountiful.
Some mobile marketers have been gearing up for this eventuality just as aggressively as the tech world has.
In June, for example, Dairy Queen began testing an RFID-based customer loyalty program in Indiana. Customers who signed up for the program subsequently received coupons on their mobile phones via text message. The coupons were redeemable using RFID labels attached to the phones.
Apple’s potential foray into this arena could conceivably change the landscape of mobile technology forever in the US. And the impact on mobile marketing could be just as significant.
Murat | Nov 6, 2009 | Reply
Wrote about this in Sept, defo see it coming and it’s usefulness for mobile marketing
http://mobileinc.co.uk/2009/09/concepting-nfc-enabled-tv-radio-for-mobile-advertising/
whiteapp | Nov 9, 2009 | Reply
This will be huge.
Myspace Layouts | Nov 9, 2009 | Reply
Every time I hear about RFID, I think about how the MythBusters were blocked from doing a show on it lol.
Potbelly pig | Dec 30, 2009 | Reply
thank you nice post budyy
confused? | Dec 30, 2009 | Reply
Not sure if my previous comment posted. Looks like Steve Jobs is turning the iPhone into a walking credit card. very clever.