As the maker of some of the hottest games in the history of mobile through the Angry Birds franchise, Rovio says the time has now come for the company to be a direct media partner to the largest brands in the world.
“In a time when many companies delight in millions of app downloads, Angry Birds’ cross-platform media continuously reaches hundreds of millions of fans in a fun and engaging way. With this incredible reach we are fast becoming one of the most important digital advertising destinations for global brands,” said Andrew Stalbow, EVP of Strategic Partnerships at Rovio.
What does that mean exactly? Well, for starters, on Thursday, Rovio announced the expansion of its global brand advertising partnership team with senior hires in North America, Europe and Asia Pacific.
“Our new Brand Advertising Partnership Team in the U.S. will enable us to now partner directly with other lifestyle brands,” said Michele Tobin, Head of North American Brand Advertising Partnerships. “The model of simply placing standard display ads in online and mobile properties is not necessarily strategic for the majority of tier one brands, and that model was in need of disruption. Rovio´s fan-first approach and engaged audience creates more native, integrated advertising experiences that more closely align to brands’ overall marketing goals.”
Rovio says more details and opportunities regarding this effort will be made public in the near future.