Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
In short, search Intent Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across roughly 150,000 apps and sites.
The company says that the ad format will leverage user intent and deep linking to drive these relevant consumers to the right purchase funnel.
“E-Commerce companies are constantly seeking effective ways to reach mobile users,” explains Dippak Khurana, CEO of Vserv.mobi. “Nearly 30 percent of the traffic on e-commerce sites comes from mobile, and we expect this ratio to increase to 70 percent by next year. Asia-Pacific region is poised to become the largest regional e-commerce market in the world with expected annual sales to reach USD 525.2 billion. We are excited to further boost this sector with the launch of Search Intent Ads on our exchange to help marketers engage highly relevant consumers.”