According to the latest industry data and statistics, small businesses in the United States are turning to and relying upon social media for marketing like never before.
Not surprisingly, Facebook and Twitter are the top destinations for companies of all sizes with commercial products and services to promote.
Based on the research from BIA/Kelsey’s Local Commerce Monitor, small businesses spent an average of $1,190 in these media and marketing areas in the last year.
That’s an increase from the average of $876 spent during the previous 12-month reporting period, eWeek confirms.
Small businesses are also turning more to mobile platforms and the advertising and promotion formats that ride on them. In the latest survey, 14.7 percent of respondents reported having a mobile Website, with another 22 percent saying they intend to add one within the next 12 months. That figure represents a healthy rise in the percentage of SMBs that reported having a mobile Website during the Q4 2011 survey (8.7 percent).
“While total annual spending on advertising and promotion remained flat at around $3,000 for the previous 12 months, SMBs are locating more of their marketing dollars to digital presence assets,” says BIA/Kelsey Research Director Steve Marshall. “From Web presence and mobile Websites to social media, small businesses are building deeper and broader engagement with customers across a range of digital presence platforms.”
Are you a small business owner who uses social media for marketing? If so, please share your thoughts and experiences about social media marketing below. MMW would love to hear what works best for you.