Small and medium-size businesses (SMBs) are flocking to mobile and social platforms for good reason.
According to a new report published Wednesday by eWeek, these platforms are proving vital to improving operational efficiencies and promotion.
In particular, mobile payments are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet.
“Mobile continues to make impressive inroads into the SMB market, as both a marketing vehicle and as an element of the business infrastructure,” says Steve Marshall, director of research at BIA/Kelsey.
As a result, today’s leading mobile payments providers are pounding home the point that mobile payment solutions are critical to maximizing sales potential.
“By allowing multiple employees to use their own PayAnywhere readers, business owners can rest assured that no sale will be missed or delayed due to lack of ability to process mobile payments,” PayAnywhere says of its own solution – one of the most popular mobile payment platforms among small businesses.
The report revealed SMBs are increasingly settling in to social media platforms like Facebook, Foursquare and Twitter to promote their businesses. Nearly three-quarters of SMBs surveyed (72 percent) said they were employing such platforms, and more than half (52 percent) of SMBs surveyed have a Facebook page for their business. Another quarter said that they have a Google+ Local page.
“Together, mobile and social tools are transforming the way SMBs acquire and retain customers,” Marshall said. “With the heavy use of social media, SMB marketing is quickly becoming a two-way engagement rather than a one-way promotion.”