Smartphones Reach 70% Mobile Market Penetration in the U.S.

Smartphones Reach 70 Percentage Mobile Market Penetration in the U.S. 300x198 Smartphones Reach 70% Mobile Market Penetration in the U.S.comScore has released the latest data from comScore MobiLens and Mobile Metrix, which serve up a host of stats for the U.S. smartphone industry as of May 2014.

Most impressively, 169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February.

Once again, Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.

Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.

“Facebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent),” comScore reported.



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