Although sales data from Black Friday is still trickling in, all signs point to a powerful kick-off to the 2013 holiday shopping season.
And SMS marketing played a big role in the big business that retailers large and small enjoyed over the weekend.
In fact, once the smoke had cleared, one of the top mobile marketing standouts of the weekend was Best Buy.
Since last month, the electronics retail giant has been dramatically ramping up efforts to text consumers with relevant offers, information, and promotions this month in hopes of generating more foot traffic.
Their primary purpose for this mobile marketing is to make sure that its customers remain informed as to the various discount opportunities that will be available in the stores so that they will make the trek to grab hold of these great prices.
“In this strategy,” MCP reports, “Best Buy is urging consumers to opt into its SMS database so that they will be able to receive the latest information regarding the opportunities that will be available to them on Black Friday and the entire holiday shopping season. From that time, shoppers can choose whether or not to continue to receive mobile marketing texts.”
Cezar Kolodziej, Iris Mobile CEO and president, says that mobile messaging programs like SMS are now “the preferred channel for reaching customers anytime and anywhere.”
And Best Buy is banking on that reality to drive huge sales this holiday season.