Snipp Interactive – the mobile marketing services outfit – has announced a new partnership that it’s pretty excited about.
Snipp is now working with female-centric media and marketing company Meredith Corp’s Special Interest Media group. The reason? The new mobile partners are excited to roll out a groundbreaking new program.
Published reports indicate that the goal of the program in question is meant to digitally enhance the SIM group’s “reader response activation” program.
The mobile websites will feature different actions that readers can choose to undertake, including requesting additional collateral by mail or email, contacting the advertiser directly, interacting with their social media pages, watching a video or connecting to the advertiser’s website.
“We are excited to debut our mobile infrastructure solution and site builder with an industry leader such as Meredith,” said Snipp CEO, Atul Sabharwal. “This solution will revolutionize the way advertisers interact and engage with magazine readers. We’ve built this solution on the idea that interactions between advertisers and readers must be convenient, quick and mobile.”
“Since 1995, SIM has been at the forefront of providing marketers with innovative ways to better access and qualify leads on a timely basis,” added a rep. from Meredith’s SIM group. “With more than 47 million smartphones currently being used by consumers, our relationship with Snipp Interactive takes lead generation into the 21st century by incorporating the latest in mobile technology.”