Comments on: South Africa Takes Mobile Marketing To The Classroom

By: MediaVision Blog : Search Engine Marketing » The promise of mobile web marketing in South Africa

Mon, 01 Sep 2008 12:10:02 +0000

[...] all of this development going, it’s not surprising that some universities have started including mobile marketing courses to their curriculum. One of the pioneers in this field is the University of Cape Town’s graduate [...]

By: Mobile Social Networks in South Africa « Ideas and I

Mobile Social Networks in South Africa « Ideas and I — Tue, 08 Jul 2008 13:19:20 +0000

[...] demonstrate the growing importance of mobile marketing in South Africa it is worth having a look at this article , revealing that the UCT graduate school of business has unveiled a course that will teach [...]

By: Dave Duarte

Dave Duarte — Tue, 24 Jun 2008 10:36:03 +0000

Thanks for your interest in the Mobile Marketing course, Michael.
We’re basically taking delegates through five elements of the mobile marketing mix:
Voice/Sound; Text/SMS; Image and Video; and Web.
We’ll also look at how these elements apply to 12 models that we’ve developed for mobile marketing.
Lastly, we’ll equip delegates with a template for putting together campaigns based on imformation that they gather about their stakeholders, budget, and objectives.
We’re launching a dedicated blog for the course soon and will link here:)