Starbucks Ready to Charge Up Your Morning and Your Mobile

Starbucks Ready to Charge Up Your Morning and Your Mobile 300x236 Starbucks Ready to Charge Up Your Morning and Your MobileGetting a charge out of Starbucks now extends well beyond a cup of java.

Duracell Powermat and Starbucks announced that they have begun a national rollout of Powermat wireless charging in Starbucks beginning with stores in the San Francisco Bay Area.

Not in the Bay Area? Have no fear. The companies plan to expand Powermat to additional major markets in 2015, with a full national rollout planned over time.

Initial pilots in Europe and Asia are also expected within the year.

“From WiFi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers’ needs early in the adoption curve and provide a world-class solution,” says said Adam Brotman, chief digital officer at Starbucks.

“We are thrilled to offer our customers that next level of convenience with Powermat wireless charging. Rather than hunting around for an available power outlet, they can seamlessly charge their device while enjoying their favorite food or beverage offering right in our stores,” Brotman adds. “We were pleased with the customer response to the pilot tests, and we’re now expanding this offering nationally to provide our customers a quality and reliable experience as they use our stores as their respite, their office away from home or as a gathering place with their friends and family.”



This post was written by:

- who has written 593 posts on Mobile Marketing Watch.


Contact the author