Comments on: Study Reveals Surge in Non-Voice Mobile Communications http://www.mobilemarketingwatch.com/study-reveals-surge-in-non-voice-mobile-communications-4475/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Tunguz http://www.mobilemarketingwatch.com/study-reveals-surge-in-non-voice-mobile-communications-4475/comment-page-1/#comment-123686 Tom Tunguz Wed, 18 Nov 2009 03:59:14 +0000 http://www.mobilemarketingwatch.com/?p=4475#comment-123686 For SMB's and advertisers, the ability to market to the mobile audience at near purchase time and measure effectiveness will be an enormous opportunity of a billion dollar market. Services like GoWalla and FourSquare are the closest to fulfilling this dream so far. By providing a way for users to "check in", reporting their location in particular for restaurants or other commercial establishments, advertisers can run advertising campaigns to particular users and verify how many came. Putting revenue dollars into the analysis, it's trivial to calculate ROI for local ads, something that has been heretofore impossible. I wonder how soon the YellowPages delivery will cease. http://expostfacto.posterous.com/taking-bets-on-the-end-of-yellowpages For SMB’s and advertisers, the ability to market to the mobile audience at near purchase time and measure effectiveness will be an enormous opportunity of a billion dollar market.

Services like GoWalla and FourSquare are the closest to fulfilling this dream so far. By providing a way for users to “check in”, reporting their location in particular for restaurants or other commercial establishments, advertisers can run advertising campaigns to particular users and verify how many came. Putting revenue dollars into the analysis, it’s trivial to calculate ROI for local ads, something that has been heretofore impossible.

I wonder how soon the YellowPages delivery will cease.

http://expostfacto.posterous.com/taking-bets-on-the-end-of-yellowpages

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