Comments on: Study: Unique Visitors – Most Important Mobile Metric http://www.mobilemarketingwatch.com/study-unique-visitors-most-important-mobile-metric/ The Pulse Of The Mobile Marketing Community Thu, 18 Mar 2010 04:30:16 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: jim mcnamara http://www.mobilemarketingwatch.com/study-unique-visitors-most-important-mobile-metric/comment-page-1/#comment-12970 jim mcnamara Wed, 23 Jul 2008 13:05:13 +0000 http://www.mobilemarketingwatch.com/?p=1119#comment-12970 Unique users IS by far the most important single measurement regarding mobile analytics. While running sales and analytics for the Sprint Mobile Media Network we found that the ability to meausre unique users and unique click through rates was the foundational basis from which all important campaign decisions were based. From unique visitors we could determine the best way to structure campaigns, appropriate frequency targeting, actual camapign reach results and per engagment cost. This cut to the very heart of mobile measurement - what does it cost to engage a consumer with your brand and can you do so more cost effectively than other media? All questions which cannot truly be answered without unique visitor counts. MMetrics has it right. Jim McNamara President Wasabi Mobile Unique users IS by far the most important single measurement regarding mobile analytics. While running sales and analytics for the Sprint Mobile Media Network we found that the ability to meausre unique users and unique click through rates was the foundational basis from which all important campaign decisions were based. From unique visitors we could determine the best way to structure campaigns, appropriate frequency targeting, actual camapign reach results and per engagment cost. This cut to the very heart of mobile measurement – what does it cost to engage a consumer with your brand and can you do so more cost effectively than other media? All questions which cannot truly be answered without unique visitor counts. MMetrics has it right.

Jim McNamara
President
Wasabi Mobile

]]> By: Mobile Zeitgeist | Bango stellt neues Analysetool für mobile Webseiten vor http://www.mobilemarketingwatch.com/study-unique-visitors-most-important-mobile-metric/comment-page-1/#comment-12924 Mobile Zeitgeist | Bango stellt neues Analysetool für mobile Webseiten vor Tue, 22 Jul 2008 15:44:41 +0000 http://www.mobilemarketingwatch.com/?p=1119#comment-12924 [...] Via mobile marketing watch [...] [...] Via mobile marketing watch [...]

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