Comments on: Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods http://www.mobilemarketingwatch.com/survey-finds-17-of-us-adults-use-mobile-banking-mobile-web-sms-leading-methods-5232/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods http://www.mobilemarketingwatch.com/survey-finds-17-of-us-adults-use-mobile-banking-mobile-web-sms-leading-methods-5232/comment-page-1/#comment-159979 Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods Fri, 12 Feb 2010 16:22:50 +0000 http://www.mobilemarketingwatch.com/?p=5232#comment-159979 [...] with the idea — means more opportunities for mobile commerce-oriented and transactional-based marketing techniques.  “The data provides clear evidence that mobile is becoming a viable platform for [...] [...] with the idea — means more opportunities for mobile commerce-oriented and transactional-based marketing techniques.  “The data provides clear evidence that mobile is becoming a viable platform for [...]

]]> By: Giff Gfroerer,i2SMS http://www.mobilemarketingwatch.com/survey-finds-17-of-us-adults-use-mobile-banking-mobile-web-sms-leading-methods-5232/comment-page-1/#comment-158808 Giff Gfroerer,i2SMS Mon, 08 Feb 2010 21:34:45 +0000 http://www.mobilemarketingwatch.com/?p=5232#comment-158808 Not surprising at all that the browser has the highest penetration amongst users of mobile banking. Bank of America launched their service on browser only. The applications have had a rough go of it, only working on very specific handsets and operating systems. Whereas the browser based solution is working on all IP based phones. That being said, I am curious about the 17% figure. I am skeptical because roughly 25 to 27% of all cell subscribers 1) Have an IP based phone AND 2) Are paying for a data plan AND 3) actually use their browser/applications. This being currently correct, therefore this report claims that 60% of those in the above category now utilize mobile banking??? I believe this number is high. Of course this number doesn't much matter. Mobile banking is coming and we will see great numbers in the not so far off future. Not surprising at all that the browser has the highest penetration amongst users of mobile banking. Bank of America launched their service on browser only. The applications have had a rough go of it, only working on very specific handsets and operating systems. Whereas the browser based solution is working on all IP based phones.

That being said, I am curious about the 17% figure. I am skeptical because roughly 25 to 27% of all cell subscribers 1) Have an IP based phone AND 2) Are paying for a data plan AND 3) actually use their browser/applications. This being currently correct, therefore this report claims that 60% of those in the above category now utilize mobile banking???

I believe this number is high. Of course this number doesn’t much matter. Mobile banking is coming and we will see great numbers in the not so far off future.

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