Mobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off.
On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million.
All told, it pleasantly caught analysts and investors off guard.
“We have completely reversed T-Mobile’s trajectory and started a revolution that is changing the rules in wireless,” says CEO John Legere. “Now — with more than 50 million customers, 1.5 million customers added this quarter and five quarters in a row of over 1 million net new customers — we are proud to be the fastest-growing wireless company in America.”
Following the launch of its “Un-carrier” strategy last year, T-Mobile has benefited immeasurably from its innovations in the wireless industry, including No Annual Service Contracts, equipment installment plans, the JUMP! device upgrade program, free international data roaming, and lifetime free data allowances for tablets.
T-Mobile expects to add 3.5 million postpaid subscribers for 2014.