Tablet Growth Trouncing eReader Growth Among Avid eBook Readers

Tablet Growth Trouncing eReader Growth Among Avid eBook Readers 300x199 Tablet Growth Trouncing eReader Growth Among Avid eBook ReadersWe may be yet to learn exactly how many iPads, Kindles, Nooks and other mobile tablets and e-readers were sold over the holidays, but the trend line points to one undeniable pattern – tablets are trouncing e-readers in the popularity department.

According to the latest information released by the Pew Research Center on r-reading, the population of e-book readers is growing… but the growth of tablet ownership is faster and more widespread.

Pew’s ongoing Internet & American Life survey finds that 25% of respondents now own a tablet. On the other hand, e-reader ownership now stands at just 19%.

But regardless of whether the e-book is read on a tablet or e-reader, which demographics are flocking to e-books most routinely?

“In the book-reading population,” Pew finds, “those most likely to read e-books include those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.”

  • 7% of Americans ages 16 and older read one book in the previous 12 months
  • 14% had read 2-3 books in that time block
  • 12% had read 4-5 books in that time block
  • 15% had read 6-10 books in that time block
  • 13% had read 11-20 books in that time block
  • 14% had read 21 or more books in that time block

Do you prefer tablets to e-readers for reading e-books? Please weigh in with a thought or comment below.

To review other findings from Pew in this new report, click here.



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