We may be yet to learn exactly how many iPads, Kindles, Nooks and other mobile tablets and e-readers were sold over the holidays, but the trend line points to one undeniable pattern – tablets are trouncing e-readers in the popularity department.
According to the latest information released by the Pew Research Center on r-reading, the population of e-book readers is growing… but the growth of tablet ownership is faster and more widespread.
Pew’s ongoing Internet & American Life survey finds that 25% of respondents now own a tablet. On the other hand, e-reader ownership now stands at just 19%.
But regardless of whether the e-book is read on a tablet or e-reader, which demographics are flocking to e-books most routinely?
“In the book-reading population,” Pew finds, “those most likely to read e-books include those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.”
- 7% of Americans ages 16 and older read one book in the previous 12 months
- 14% had read 2-3 books in that time block
- 12% had read 4-5 books in that time block
- 15% had read 6-10 books in that time block
- 13% had read 11-20 books in that time block
- 14% had read 21 or more books in that time block
Do you prefer tablets to e-readers for reading e-books? Please weigh in with a thought or comment below.
To review other findings from Pew in this new report, click here.
