Tablets To Surpass Laptop Sales In 2015, One Third Of US Consumers Will Own One

Tablets To Surpass Laptop Sales In 2015 One Third Of US Consumers Will Own One Tablets To Surpass Laptop Sales In 2015, One Third Of US Consumers Will Own OneAs we gear up for CES this week and prepare for a plethora of tablet announcements, Forrester has published a report projecting that nearly one-third of all US consumers will own a tablet device by 2015, totaling roughly 82 million people.

The firm predicts tablet sales will grow from 10.3 million units in 2010 to 44 million in 2015, eclipsing laptop sales by roughly 5 million units in the process.  Laptop sales will continue to grow, however, from 26.4 million in 2010 to 38.9 million in 2015, while desktop PC sales will decline from 20.5 million in 2010 to 18.2 million in 2015.

Not surprisingly, Forrester predicts a majority of tablets sold over the next few years will sport an Apple logo, but that competition will begin to heat up considerably in 2011.  While these projections are impressive, they’re still conservative compared to other recent estimates.

eMarketer recently predicted that 81.3 million tablets will be sold in 2012 alone, up from 15.7 million this year, while Gartner estimates that 19.5 million tablets were purchased in 2010 — set to multiply to 54.8 million in 2011 and more than 208 million by 2014.  Regardless of the projections, it’s no secret that tablet devices will become a primary means for consumers to access nearly all forms of digital content in the very near future.  2011 will undoubtedly be a breakout year for tablet computing.



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  1. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  2. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  3. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  4. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  5. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  6. [...] For at least 5 years, marketers have endured prognostications that “the year of mobile” had arrived. Yet it continued to elude us all. In 2010, we witnessed high-end smartphone shipments achieve record growth and market penetration, plus the emergence of the new tablet category. [...]

  7. [...] The viewable realestate on cell phones and palm devices is small. Users just don’t have the space to display robust applications and information. No doubt the market for laptops will be around for a while, though tablet PC’s and Ipads will take sizeable market share. Younger generations eagerly embrace new technologies that are faster, easier and jazzier. Verizon’s new offer of IPhones has sold out within days, Ipad orders have gobbled up 50% of laptop sales at Best Buy and tablet orders are predicted to eclipse laptop sales by 2015. [...]

  8. […] la buena noticia es que la tendencia es alcista en todo el mundo y se espera que sus ventas superen en 2015 a las de portátiles (Forrester Research) . Por si esto fuera poco, nuestro país es puntero en este aspecto y está por […]