For months, we’ve known that Facebook had intentions to go public. Last week, those intentions were confirmed. On Tuesday, the rumor mill suggested that Facebook is about to go public in another aspect – with its long-awaited mobile ad platform.

According to published reports in the Financial Times, Facebook could launch its mobile advertising platform in early March.

Why the rush? Facebook clearly wants to illustrate to the investment community that it has established – or is in the process of establishing – viable and highly lucrative income streams.

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Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.

Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.

But Facebook has already denied the welcoming of any “rich media featured stories.”

“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.

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Facebook has finally updated its “status” by filing this week for an initial public offering.

After months of speculation, the social networking giant is going public. The IPO is expected to take place during the second quarter and could be worth as much as $5 billion.

The exchange upon which shares of Facebook will be traded hasn’t yet been determined.

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When it comes to kicking off 2012 with a bang, Facebook may be poised to do just that if the rumor mill is correct today. According to the Wall Street Journal on Monday morning, social networking giant Facebook might announce its IPO this week.

“The deal,” the WSJ report reads, “could raise as much as $10 billion and value the social network between $75 billion and $100 billion.”

Sources “familiar” with the matter are quoted in the article but not named.

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Mogreet, a mobile marketing provider specializing in mobile rich media delivery, has announced a brand new service aimed at helping the billions of pieces of content shared Online everyday via social media and email to be easily shared to mobile devices as well.

Dubbed “moShare,” the new mobile content sharing service is built on top of Mogreet’s rich media messaging platform and allows any type of media, including video, photos, articles, etc. to be easily shared to any mobile device, regardless of wireless carrier or device type.  For publishers, integration is as easy as installing a button on your website or blog, similar to social sharing buttons from Twitter, Facebook, LinkedIn and others.  In addition, moShare includes robust analytics and reporting capabilities to allow publishers to see exactly how their content is being shared via the mobile channel.

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The White House just took another major step in social media’s direction today by launching an official Google + page.

The addition of the White House to Google’s social network follows President Obama’s decision to join Google + just two short months ago.

The page promises visitors “news from the blog, behind-the-scenes photos and videos, plus chances to engage with administration officials.”

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If the rumor mill is right about this one, Facebook may have big plans for its video strategy in 2012.

According to published chatter Friday, the team at Facebook is attempting to convince the people at Vevo — the hugely popular video streaming service and YouTube staple – to bring their red-hot video platform to the social networking giant.

As of this writing, it’s assumed but not confirmed that Facebook is looking for an exclusive relationship with Vevo.

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