It was announced today that Flirtomatic, the fast-growing Online and mobile social network service with over 4.5 million users, has selected Mocean Mobile to power its mobile advertising initiative in all markets across the world.

Flirtomatic currently serves over 600 million advertisements per month globally, so this is a big win for Mocean to say the least.  The company’s platform allows for an “unrivaled assortment of advertising options,” including user-generated and house ads, premium placements, performance campaigns, mobile-specific targeting and gender targeting, among others.  Furthermore, the mobile social networking company chose Mocean Mobile as their technology partner for its flexible support of rich media formats.

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Spring may be when a young man’s fancy turns to love, but this summer has been when they used their cell phones to do something about it.

The mobile intelligence firm Ground Truth reports today that the number of unique visitors to mobile dating websites rose 92 percent between the first week of June and the last week of July. The mobile-optimized site Flirtomatic saw 65 percent of mobile daters for the week that ended August 8–a much bigger audience than those for online dating stalwarts eHarmony and Match.com, which ranked 17 percent and 7 percent, respectively.

While it also has a PC version of its site, Flirtomatic seems especially able to tap into the go-go-go mindset of a mobile consumer. Users can send instant messages and images to fellow networkers, in keeping with the immediate gratification afforded by the mobile platform. Meanwhile, part of its $9 million third-round funding will reportedly be used to develop a GPS feature, allowing users to “flirt” with people immediately nearby.

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